INTEGRATED CAMPAIGN MANAGEMENT: Generate a consistent customer experience and tracking across all online marketing channels while funneling the collected data into a unified data repository for targeted and segmented remarketing

In a recent report, Forrester Research stated:

“A significant and growing majority of marketers—83%, agree that they need a more comprehensive and integrated application suite in order to increase their effectiveness. Why? The complexity of delivering consistent customer experiences, integrating marketing processes, and measuring marketing performances means point solutions are no longer sufficient.” (May 2007, Forrester Research, Inc. The Enterprise Marketing Software Landscape.)

As a subsidiary of Digital River, Direct Response Technologies is uniquely positioned to provide you with an integrated toolset that is robust enough to generate a consistent customer experience and tracking across all online marketing channels (e.g. affiliate, display, search, email, mobile, etc.), while funneling the collected data into a unified data repository that can be used to create a targeted marketing message to all segments of your audience.

This unified environment allows you to schedule, track and manage the messaging and distribution mechanisms that consumers are exposed to, as well as easily attribute revenue to the appropriate channel in order to more effectively make remarketing decisions.

Our responsibility as an application service provider is to maintain the effectiveness of the current application, while continually adding forward-thinking technology and services to the platform. The objective of these enhancements primarily relate to adding efficiencies to your business, and delivering the key tools that you´ll need to make your own offerings more attractive and profitable.

As you continue to expand your business models to take advantage of the opportunities that the market presents, we are positioning DirectTrack to be the command center for all of your digital marketing initiatives by incorporating the major channels into a single application with integrated tracking.

The benefits of an integrated digital marketing campaign management platform may vary based on your business model:

Brand Advertiser Benefits
As a brand advertiser, affiliate marketing is likely just one online channel being utilized, in addition to email, search, display—and potentially mobile and video distribution outlets. Our campaign management initiative will allow you to manage each channel from a single environment so that you can more efficiently and effectively manage and report on all of your online marketing initiatives.

Agency and Network Benefits
Our campaign management initiative will provide agencies and networks with additional ways to add value to partnerships by offering incremental tools that can be used on behalf of your partners and/or independently by your partners—thereby continually making our DirectTrack partners the most appealing organizations to work with for all online marketing initiatives.