ADDITIONAL FEATURES: We´re taking the most powerful, versatile and full-featured affiliate marketing and tracking software solution in the world, and making it even better. DirectTrack version 8.0 is the starting point for many forward-thinking innovations (many of which are exclusive only to DirectTrack) you´ll be seeing—as we continue to take our award-winning platform to the next level. Some additional 8.0 enhancements include:
Re-Designed User Interfaces
Ensure maximum productivity and ease-of-use with our fully-customizable, intuitive and user-friendly “dashboard-style” interfaces. Templates will be provided, giving you a wide variety of creative options that can be used to assist in your user interface (UI) design.
Enhanced CrossPublication™
DirectTrack´s ad-sharing and campaign distribution marketplace will be redesigned to enhance the workflow and add campaign-related KPIs. This will increase your confidence level when deciding which campaigns and networks to work with. Additionally, CrossPublication will be enhanced with new functionality that allows networks to submit portal-wide requests for category-specific offers of which they have inventory for, as well as provide networks with the ability to respond in turn by submitting campaign payout bids intended to answer these proposals.
Multi-domain and Multiple IP Tracking
In another area of our recent client survey, respondents expressed a strong desire to create and track multiple domains within a single DirectTrack account. We will be implementing this feature on the campaign level—giving you the ability to specify unique domains that would be associated with all campaign affiliate creatives, including the tracking pixel.
This functionality will be highly valuable to DirectTrack users since all affiliate traffic will no longer be generated through their primary account domain, but instead the traffic will be able to be shared across multiple domains within a single DirectTrack account. For example, certain partners can be provided with their own distinct domains to track through.
Dynamic Payouts
As we all know, the Internet is a fast-paced environment where campaign success metrics are measured in real-time, and commission changes based on the success of a campaign and/or individual affiliate should ideally operate in the same manner. To help accomplish this goal, we will be updating DirectTrack with functionality that allows you to analyze and report campaign success metrics based on several criteria. Armed with this performance data, you will now be able to dynamically adjust campaign payouts, thereby equipping your most effective affiliates with premium payouts.
Enhanced Intranet Reporting
In addition to streamlined, intuitive campaign management processes and robust affiliate management capabilities, DirectTrack currently provides an extensive suite of administrative reports. This broad array of reports allows you to analyze high level campaign and affiliate performance, as well as drill down into details such as reviewing a specific affiliate´s performance within an individual campaign.
The next generation of DirectTrack reporting is currently under development and will be driven by a separate, parallel data warehouse that will give you the ability to essentially generate your own reports. You will be able to select various filtering criteria, grouping options and attributes to display. To coincide with these reporting options, there will be an enhanced graphical display of the data that will simplify analysis of the many aspects found within your DirectTrack account. Additionally, the computing power of the data warehouse will facilitate the ability to begin predicting campaign performance by altering affiliate payouts.
To continue leveraging the new computing capacity offered by the data warehouse and the flexibility offered by the new charting tools, an administrative dashboard will be created so that users at all levels of your organization can create and store customized views referencing the performance of your account.
