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AdPools are the ad serving and creative optimization functions in DirectTrack. AdPools rotate though multiple ads in a single tag and based on the optimization preferences you define, will serve ads based on several triggers.
For instance, a basic AdPool will rotate through each creative assigned to the AdPool, and over time the ad server will automatically begin serving only those ads that convert into sales. Below is an example of how an AdPool will assign impressions to a creative based on historical data.
| |
Creative |
Button 1 |
Button 2 |
Button 3 |
Button 4 |
| 1st Cycle (4,000 total impressions) |
Impressions |
1,000 |
1,000 |
1,000 |
1,000 |
| Clicks |
51 |
22 |
75 |
10 |
| Sales |
5 |
1 |
6 |
0 |
| Commissions |
$25 |
$5 |
$30 |
$0 |
| 2nd Cycle (4,000 impressions) |
Impressions given to each creative |
1,300 |
500 |
1,950 |
250 |
When configuring an AdPool, clients have the option to set up one or more of the following criteria to serve each Ad:
- eCPM (Earnings Per Thousand) – The campaign Ad’s will be displayed based on which Ad is producing the highest payout per 1,000 impressions on a per publisher basis. The AdPool can be configured to continue to rotate all Ads within the AdPool, but the one producing the highest eCPM will be displayed most frequently.
- Click-Through Rate – Ad’s can be displayed based on which Ad is providing the highest click-through rate. Highest click-through rate is calculated by dividing the number of clicks by the number of impressions for the Ad.
- Time & Day Ad Serving – Multiple creatives within the AdPool can be configured to be severed during different times and/or days. You could serve a different creative every hour from the same AdPool.
- Country Specific – Serve Ads based on what country the user is from browsing your publisher/affiliates web site.
- Keyword Serving – Display Ads based on keyword triggers entered on the publisher/affiliates web site.
- AdPools are optimized per Publisher
- Text, Banners, and HTML creative can all be used to create an AdPool
- There are no limits to the number of creative that can be put in an AdPool
- Publishers have the ability to create their own AdPool in your Publisher/Affiliate interface
- You can use creative across multiple campaigns to create an AdPool
- Set the frequency and impression cap per creative
- Configure pop up or pop under options to serve ads
- Publishers can choose from HTML, Java Script, or iFrame code for AdPools to display ads
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Contact A Rep:
730 Holiday Drive
Building 8
Pittsburgh, PA 15220
T: 412.921.6881
F: 412.921.1844
TF: 866.773.4460
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