DirectTrack has been perfected over the past ten years to provide you with the most complete affiliate tracking solution in this industry. Most key features found within DirectTrack have been built based on our client recommendations and industry standards. The level of detail, the automation, and ease of use is what separates DirectTrack from any other tracking technology.
Below are just a few of the key features and benefits that are available in DirectTrack. To see each of these features within a live setting, click here to receive a temporary DirectTrack demo account.
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Campaign Types
- Run any campaign type including CPA, CPS, CPC, and CPM
- Supports product or category specific commission structures
- CallTrack commission affiliates for phone leads
- CoRegistration full CoReg campaign functionality
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Creative & Marketing Materials
- Upload any type of creative (HTML, Banner, Text, Flash, Email, etc.)
- Full data feed/product catalog functionality
- AdPools: ad serving that displays ads based on the highest converting
- Geo-Targeting to serve ads by country or redirect unwanted traffic by country
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Tracking Options
- Standard Pixel Based Tracking
- DirectLink - tracking option that eliminates the need for redirects
- PureLink pure SEO linking method that requires no redirects or tracking variables
- Web Services enables you to send tracking data from your site via an API
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Financial Management
- Supports Tiered and affiliate specific commission structures
- Automated affiliate bonus programs
- Multiple payment periods and terms to manage when commissions are due
- Over 80 currencies updated daily with the latest exchange rates
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Affiliate Fraud Protection
- FraudMeter ranks affiliates based on attributes typically associated with fraud
- Pixel verification which allows you to red-flag fraudulent leads & sales by affiliate
- Access to a database of known frauders to help with your approval process
- Detailed reporting to help identify potential fraud
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Reporting & Accounting
- Real-time reporting of all statistics
- Nearly two dozen unique reports to view affiliate and campaign data
- Multiple payment options for affiliates including Direct Deposit
- Digital collection of W9/W8 forms from affiliates for easy tax preparation
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Affiliate Management
- Automated affiliate communication for important announcements such as a campaign being deactivated
- DNEList suppression list management and reporting to ensure affiliate email compliance
- Create email templates and target messages to individual or groups of affiliates
- Easy to use contact information section to organize, find and manage affiliate records
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Advanced & Unique Features
- CrossPublication private community of DirectTrack powered Affiliate Networks to promote your offers
- DT Bid Management the industrys only automated PPC tracking & bid management system for Affiliates
- Web Services interface that allows you or your affiliates to programmatically push or pull campaign and reporting data
- Limited Security Module for Affiliate Networks to limit the data that employees are able to view per affiliate or campaign group
- Lead Distribution Module Allows you to distribute leads to multiple Advertisers in real time via HTTP post, Webservices SOAP API, or email batch. In addition, we can capture each advertisers response to whether the lead is valid or invalid and post it accordingly within DirectTrack reporting
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Most Popular
- CrossPublication A private community for DirectTrack clients to publish offers to over 90 Advertising Networks who also use DirectTrack
- Ad Serving/Creative Optimization Built in ad serving capabilities see Ad Serving section for more detail
- Private Labeled Affiliate Interface Customizable affiliate and advertiser interface designed to look like your own
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Ad Serving
- Speedera (www.speedera.com) - All ads images are hosted with our Content Distribution Partner Speedera
- Geo-Graphical Targeting Display ads based on the country location of web users
- Optimization Automatically change ads on publishers sites based on conversion rates or highest eCPM
- Time-of-day Serve ads based on the time of day
- Publisher Tools Publishers can configure their own Ad Pools and chose which ads they want grouped together to be optimized
- Default Ads Configure default ads to display when inventory has run out on certain ads
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Creatives
- Basic Creatives Upload as many banners, HTML, and text ads that you need
- Email Creatives Enables you to offer a creative with both text and html options, as well as approved Subject lines and a suppression list all tied into one creative
- Deployed Creatives* - A feature for affiliates to rename creatives so they can track one single creative in multiple scenarios. Typically used for affiliates who have multiple sites or promote your program through keywords
- Image Hosting Allows you to upload images for your HTML creative into your DirectTrack system
- Default Creatives/Redirects Assign a default creative and redirect link in the event that the creative an affiliate is running is no longer valid
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Affiliate Management
- Contact Records Organize, sort and store all affiliate information into one easy to use contact management tool
- Email Send out an email correspondence as often as you would like at no additional charge. Create email templates and choose to send both HTML & Text based emails
- Automated Notifications Configure your account to send affiliates emails based on various criteria including lack of activity or commission approval
- Specific Payouts Offer your top performers a higher payout than other affiliates or construct bonus tiers for all affiliate
- Customizable Interface Use variables provide in the admin area to personalize the content shown on the affiliate interface. Post new message and updates to your partners as often as you would like
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Accounting
- Payment Processing Choose the criteria for an affiliate receiving their commission (i.e. timeframe and minimum amount earned) and DirectTrack will automatically provide you with a report on which affiliates are owed what
- Check Cutting Service Open an escrow account with us to have use send out monthly checks to your affiliates
- QuickBooks Export your payments owed to a file that easily enables you to import the financials to the latest version of QuickBooks
- PayPal Offer affiliates the ability to receive payment through PayPal.
- Manage W9s Update your affiliates records to verify that you have received their W9 form and send out notifications automatically to those affiliates who have not provided their W9 yet
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Tracking / Reporting
- Real-Time Tracking Normal tracking is done in real-time and updated immediately in the affiliate interface
- Multiple Tracking Options Set up campaigns to track impression, clicks, leads, sales, sub-sales, and co-registration offers
- Blended Tracking Track multiple actions within the same campaign. For example, track leads when a user submits a free registration and/or sales when they purchase something
- Cookie or API Tracking* - By default, tracking takes place utilizing cookies and tracking code on your confirmation page. Advanced users can configure the system to receive data through an API based on the statistics you track on your end
- Various Reports There are over a dozen reports in the administrative area including over campaign breakdown, individual and aggregate affiliate statistics, and specific creative reports.
- Detailed Reporting Breakdown You can further breakdown reports to review details consisting of IP Address and Time/Date of all traffic, the referring website of leads/sales, and specific sale details including date, transaction ID, product, amount, etc.
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Campaign Management
- Product Specific Create Campaigns that payout different commission levels based on what products or services are purchased and display individual products reports to affiliates so they can see which products they sell best
- Affiliate Specific Campaigns You can set up different rules per campaign as to which affiliates can see and carry them. You can have public campaigns, private, category specific, or select which is like a double opt-in offer for the affiliate
- Threshold Notification Set up your campaigns to automatically notify yourself and affiliates when the offer is set to expire. This can be done date or based on a certain number of impressions, clicks, leads or sales
- Suppression Lists Upload your own suppression list per campaign, or upgrade to DNE List (www.dnelist.com) which automatically manages your suppression files and opt-outs
- Displaying your Campaigns You have the ability to control how your campaign is to be displayed to your affiliates. You can name your offer, add a short and long description, organize campaigns in your list, and add a small image next to each offer
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Support
- Setting up your account During the first month as a client, your Account Executive will work with you to ensure your account is set up properly and is working. We also offer a service to set up the account completely for you which takes less than 5 business days
- Phone Support* - We provide phone support M-F between 8am & 8pm. In addition to your Account Executive, there is a dedicated Support line to contact. Top tier clients typically have their Account Executives cell phone number for off-hours emergency help
- Instant Messaging* - Within you admin area, there is a button that will launch an instant messaging chat with a support representative to ask quick questions
- HelpDesk/Email The HelpDesk is our primary support management system. From your account you can submit a ticket and manage the progress of that ticket. Our goal is to respond to tickets within 3 business hours
- Online Documentation We have thoroughly detailed each feature and technical item within the system and continue to add and improve upon the documentation located in the admin area
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Contact A Rep:
730 Holiday Drive
Building 8
Pittsburgh, PA 15220
T: 412.921.6881
F: 412.921.1844
TF: 866.773.4460
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