DirectTrack was started around one simple premise—to become the de facto affiliate marketing and tracking software standard.
With over 350 of the world´s leading ad networks in 30 countries using our award-winning platform; a client list that reads like a who´s who in affiliate marketing; a decade of proven experience running DirectLeads, the industry´s first and oldest CPA network; and our exclusive CrossPublication™ ad-sharing and campaign distribution marketplace—we can proudly say that we´ve accomplished this goal and more.
But even standards can become well worn if they don´t continuously evolve. And that´s exactly what we´ve done with our revolutionary DirectTrack 8.0 release. Almost two years in the making and built on the same innovative technology platform that helped shape the industry (and continues to do so), we´re raising the bar once again by rolling out an unprecedented mix of new products, services and platform enhancements designed to help clients thrive and excel in today´s highly competitive global affiliate marketplace.
Reengineered from the ground up and repurposed with functionality not found in any other competitive offering, all aspects of DirectTrack have been thoroughly examined, redesigned and optimized—from our interface design and features to the core software, hardware and APIs. Simply put, no other affiliate platform on the market comes close to matching the sheer performance, features, accuracy, scalability and reliability of DirectTrack 8.0:
- REENGINEERED ARCHITECTURE: Experience best-of-breed throughput, capacity, stability and availability with our enhanced architecture
- SOFTWARE DEVELOPMENT KIT (SDK): NEXT GENERATION APIs: Seamlessly integrate DirectTrack data with virtually any third-party application using our comprehensive Software Development Kit (SDK)—our next generation API fleet
- MOBILE AD-SERVING AND STATS: Gain a competitive edge, roll-out exclusive campaigns in real-time, and cement publisher loyalty with our mobile ad-serving (SMS) and affiliate interface solutions
- HYBRID TRACKING: Account for 100% conversion accuracy with our industry exclusive “cookie-based” and multi-session “cookie-less” tracking capability. We´re the only affiliate solution on the market to offer this dual methodology
- ENHANCED LEAD MANAGEMENT: Sell leads to multiple buyers in real-time with our ping trees, while leveraging our other cutting-edge lead management improvements—including enhanced lead forms, scoring, distribution, data augmentation and more
- INTEGRATED PPC MANAGEMENT: Access and manage all of your digital PPC marketing initiatives from inside the DirectTrack platform for ultimate “single interface” convenience
- INTEGRATED CAMPAIGN MANAGEMENT: Generate a consistent customer experience and tracking across all online marketing channels, while funneling the collected data into a unified data repository that can be used for targeted and segmented marketing initiatives
- DIRECTTRACK ENHANCEMENT TOOLKIT: The custom software and API-driven tools found in our toolkit are designed to streamline workflow, enhance communication, increase data intelligence, reduce IT dependencies, speed creative deployment—and ultimately drive new levels of revenue and customer satisfaction.
- ADDITIONAL FEATURES: The groundbreaking features found in DirectTrack version 8.0 are the starting point for many forward-thinking innovations you´ll be seeing in 2009 and beyond—as we continue to take our award-winning platform to the next level
