MarketLeverage

When MarketLeverage´s parent company, PrecisionPlay Media, decided to enter the affiliate space in 2004, we underwent a search for the best technology partner. Our goal was to find a company who could handle all of the significant statistics tracking our new network would require.

After examining our options, it became evident that DirectTrack was the right choice for us. We found it critical that we could rely on the accuracy of statistics and reporting, great network uptime, and intuitive technology for our affiliates.

We found that DirectTrack housed all of the elements we were looking for. DirectTrack has only gotten better since Digital River acquired Direct Response Technologies, further aiding MarketLeverage in growing our network. Our partnership with DirectTrack has allowed us to focus on providing top-notch customer service, and high-quality advertisements, thereby growing our company by more than 5,600% since 2004.

We feel confident with the team at DirectTrack who provide a fully managed, stable platform upon which our network conducts millions of transactions each month, with a very high rate of user satisfaction. Since DirectTrack manages one hundred percent of the technology, MarketLeverage can continue to devote one hundred percent of our manpower and efforts to providing superior customer service to our ever-growing list of online clients.

DirectTrack´s team of software programmers remains vigilant in staying abreast of all emerging industry trends, including potential online security issues. Their professional team has proactively assisted us with our rapid increases in new Publishers and Advertisers, and the millions of transactions that occur between them each month. Our Advertisers enjoy the fact that they can potentially present their product or service to literally hundreds of distribution channels from the DirectTrack platform with just a few clicks.

By providing a user-friendly interface, DirectTrack´s platform keeps the learning curve relatively brief for new employees. This maximizes ROI for our affiliates by removing potential technological setbacks that can impede the smooth execution of consumer transactions. The online advertising space is competitive enough, so not having additional obstacles to overcome is a welcomed benefit!

DirectTrack´s comprehensive software design saves us time and money in another important way. When it comes to the challenge of optimizing an offer, DirectTrack´s platform once again provides value. By giving us a granular view of all the relevant statistics that measure an offer´s performance, we can assess the effects of multi-variant testing in real time. Having the right technology partner on our side has been a key ingredient of MarketLeverage´s successful offer optimization methods.

DirectTrack´s abundant statistical features provide us with insightful analysis of every campaign for which we generate leads and sales. Our clients can then receive instantaneous feedback regarding successes or potential improvements, amplifying our clients´ bottom lines.

We owe much of our network´s success to DirectTrack. Our objective in partnering with them was to find a company that would handle all of the technology-driven aspects that would allow us to build the best possible network. We believe that we´ve met that objective. Because of DirectTrack, MarketLeverage is looking forward to many more years of continued growth, innovation, and success.

Rebecca Mercurio is the Marketing Communications Specialist for MarketLeverage. She can be reached at Rebecca@MarketLeverage.com.

For more information, please visit www.marketleverage.com.