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Direct Co-Reg is a suite of features and tools within DirectTrack that allows you to configure and manage co-registration campaigns. This includes the serving and tracking of individual co-reg programs or co-reg paths, lead data collection directly into your DirectTrack account, basic validation of the lead data, and a number of distribution methods to send verified leads to an advertiser or call center.
- Auto-Optimization feature changes the display of offers based on demographic information and/or eCPM (Earnings Per Thousand Impressions) for basic Co-Registration offers
- Set up and manage Co-Registration paths and optimize the display of offers along the path based on those that get the highest opt-in rate per publisher/affiliate
- Lead forms can be easily set up and configured in DirectTrack’s Co-Registration system and the data can be filtered for bogus leads
- Co-Registration lead data can be distributed to advertisers in real-time, hourly, or daily. Data can be sent via email or through an API function
- Customize the emails sent to users opting in to different offers including a confirmed opt-in email verification and a thank you email
- Publishers/affiliates can pass lead data to your copy of DirectTrack in one of three ways:
- Uploading a CSV file
- Using a web services API to pass data in real-time
- Setting up an email submit to send the data
- Using a Get or Post method
Please note that there is separate fee structure in DirectTrack for using the Co-Registration tools. Please contact us for more info.
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Contact A Rep:
730 Holiday Drive
Building 8
Pittsburgh, PA 15220
T: 412.921.6881
F: 412.921.1844
TF: 866.773.4460
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