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CrossPublication is a community that allows online advertisers and publisher networks to exchange campaign offers to one another. This is an exclusive portal available only to DirectTrack users. There are two types of DirectTrack clients that use CrossPublication, 1) Merchants who use DirectTrack to run an affiliate program for their own product or service, and 2) Networks who use us to power their own Affiliate Network and broker Merchant’s offers. The purpose of CrossPublication is to introduce our clients to new relationships that may increase the volume of their affiliate program, as well as to make it easy to distribute offers between two DirectTrack users.
Here are some of the key benefits to using CrossPublication:
- You can make your offers available to over DirectTrack powered Affiliate Networks
- As the owner of the offer (the ‘Parent’), you have the control to approve or deny any affiliate network
- Any Network running an offer (the ‘Child’) becomes an affiliate in your system
- You pay the Network as you do normal affiliates, or you can negotiate different payment rates and terms
- All campaign and creative data are automatically transferred to the ‘Child’ Network once approved. Therefore there is no need to take time setting up new campaigns
- No additional tracking codes are needed since both parties in CrossPublication use the DirectTrack platform. Reporting will automatically sync up between the two systems
- Any offer type can be CrossPublished including CPS, CPA, CPC and CPM
- DirectTrack Networks have the ability to both CrossPublish their offers to other Networks, or apply to run existing campaigns
- There are more than 3,000 offers organized by campaign type, category, company, and payout
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