DirectTrack Overview

Our independently audited and certified tracking layer is the backbone of DirectTrack. In order to meet the high expectations of the rapidly expanding digital marketing industry, we´re constantly scrutinizing each and every component of our application in order to provide you with the most powerful, accurate, scalable, reliable and feature-rich affiliate marketing and tracking platform in the world.

With our focus squarely on the customer and their success, we´re continuously evolving our platform and service offerings in order to help our valued partners leverage existing market opportunities—as well as those in emerging channels such as email, search, mobile and video.

The unprecedented features and functionality found in DirectTrack are a strong testament to this forward-thinking, customer-centric philosophy—having taken over a decade to hone and perfect. Over that time, we´ve been listening carefully to our customers and their constantly evolving needs; we understand where they currently are; and we certainly understand where they want to go.

Below are the key features and benefits that are currently available in DirectTrack—many of which cannot be found in any other competitive offering:



CrossPublication™ Ad-Sharing and Campaign Distribution Marketplace (top of page)

Exponentially expand your campaign reach and lead volume on-the-fly with our patent-pending syndication portal—exclusive to DirectTrack clients. Publish offers to hundreds of networks in real-time, or grab new exclusive offers for your affiliate base. No other affiliate tracking solution in the world can get you more mass exposure. Click here to learn more.


  • Expose your campaign in real time to more than 350 participating networks and over 500,000 affiliates
  • Currently over 3,000+ segmented and categorized offers available
  • Hundreds of millions of ads served per month
  • Any type of offer, including: CPS, CPA, CPC, CPM or hybrid


Certified Accurate “Hybrid”Tracking (top of page)

At the core of DirectTrack lies the industry´s most accurate, sophisticated and only independently audited and certified tracking layer. As the only affiliate marketing and tracking platform in the world to feature a dual “hybrid” tracking methodology—DirectTrack successfully bridges the “cookie-based” discrepancy gap by enabling affiliates to take credit and get paid for unaccounted leads and sales.

Combined with our standard “cookie/pixel-based” tracking methodology, our new multi-session “cookie-less” tracking functionality gives users the ability to easily associate “unconverted” transactions to consumer clicks that match specific criteria within a given date range—increasing tracking and ultimately commission payment accuracy to 100%. Click here to learn more.


  • Match unconverted transactions that occurred within the most recent 90 days that have the same browser type, IP address, user agent and X-Forwarded–For values—to specific clicks, and ultimately to affiliates
  • Gain and share valuable insight into conversion failure causes, including no cookie, duplicate leads, unauthorized domains, and inactive campaigns
  • Set up campaigns to track impressions, clicks, leads, sales, sub-sales, and co–registration offers
  • Conversion tracking is done in real time and updated immediately in the affiliate interface
  • Track multiple actions within the same campaign


Host and Post Lead Tracking
Host and post lead tracking gives clients the ability to build lead forms from within DirectTrack, allowing affiliates to pull the actual lead form code from the affiliate interface for form hosting on their own servers. Once a web visitor fills out the form, the data is sent to DirectTrack—and based on the posting criteria set by the network, is either posted directly to the advertiser or to a “catch all” database on the client end.

This functionally is directly tied into our enhanced lead management module and will significantly open up data brokering opportunities for any DirectTrack client interested in driving significant leads for their advertisers.

API Post Tracking
By placing a call to an API script (recordlead API, recordsale API, etc.) on the confirmation page of an offer, DirectTrack clients can API post conversion data back into DirectTrack, in conjunction with tracking conversions that use a standard “cookie/pixel-based” tracking methodology. For scenarios in which advertisers require greater integrated tracking flexibility, or do not allow a tracking pixel to be placed on their confirmation page, DirectTrack´s platform exclusive API post tracking functionality will enable the network to receive data via post—then report stats back to their affiliates in real time.

Reengineered Architecture (top of page)

As part of our revolutionary 8.0 release, DirectTrack´s architecture has been completely reengineered and repurposed from the ground up. All facets of our platform including the core software, database, servers, and network hardware were meticulously analyzed and optimized to improve throughput, capacity, stability, and availability. Version 8.0 enhancements (click here for more info) include:


  • Improved Scalability: DirectTrack can handle ten times the traffic from our largest client on their highest volume day
  • Enhanced Usability: Utilizing our proprietary caching technology, throughput latency has been decreased—improving the overall user experience
  • Extensive Disaster Recovery: We have effectively and efficiently defended clients from malicious denial of service attacks and restored system availability within 15 minutes
  • Superior Availability: An enterprise uptime level has been assured for our entire client base through redundancy and enhanced monitoring services—all delivered through our state-of-the-art data center


Private Label Customization (top of page)

Leverage the powerful features and functionality found within DirectTrack—while maintaining your brand look, feel and exclusivity. With its highly scalable and configurable open architecture, virtually every facet of DirectTrack can be customized, tweaked, polished, rearranged, reordered and repurposed around your specific brand, business model, workflow and online strategy—from headers and footers to style sheets and menus. If you can envision it, you can build it.

Open Architecture - Next Generation APIs (Software Development Kit) (top of page)

With our new open API architecture (part of our Software Development Kit), you´ll be able to seamlessly integrate, automate and transfer DirectTrack functionality and data in real time from one application to another from within your organization´s existing workflow. Additionally, this open architecture will give third party application developers the capability to bolt on value-added products to the existing application. Click here to learn more.

Affiliate Management Tools (top of page)

DirectTrack´s comprehensive suite of affiliate management tools will help you evaluate, manage and nurture your affiliate relationships for maximum ROI and campaign performance. Custom design and white-label your network around your unique business, brand and workflow—from affiliate interface personalization/translation and group segmentation, to variable payout types, automated notifications and more. No other solution on the market gives you so much control over how your affiliate program or network looks, feels and performs.


  • Powerful Customizable Interface – Seamlessly personalize and white-label your interface to mirror your brand, or use one of our elegantly designed templates
  • Go Global, Speak Local—Translate and localize your affiliate interface content into any language or currency
  • User-Friendly Contact Management – Easily store, sort, organize and query key affiliate information using flexible user-defined criteria
  • Relationship Building Emails – Create and send unlimited HTML or text emails to your affiliate base as a means of fostering positive communication and building profitable relationships
  • Time-Saving Automated Notifications –Send affiliates automated emails based on user-defined criteria such as lack of activity or commission approval
  • Performance-Boosting Specific Payouts – Customize payouts for top performers or construct your own bonus tiers or award program as a means of driving and motivating affiliates
  • Mobile Stats—Roll out new and exclusive campaign and payout details to your publisher base in real time with our new mobile affiliate interface—part of our DirectTrack Enhancement Toolkit


Advanced Fraud Protection (top of page)

Affiliate fraud can be extremely damaging and costly—and hard to spot without the right tools. We should know—we´ve been running DirectLeads (the industry´s first and oldest CPA network) for over a decade. To help protect you and your investment, DirectTrack incorporates state-of-the art management and reporting tools and safeguards designed to help you easily identify and combat this growing problem.


  • Using your own custom auto-denial criteria and conversion thresholds, proactively prevent fraud with our weighted “points-based” FraudMeter scale
  • Benefit from the collaborative experience of other DirectTrack clients by tapping into our central data repository of red-flagged affiliates
  • Verify questionable affiliate activity with our comprehensive fraud reports and warnings—detailing questionable or unauthorized activity, past indiscretions and other inconsistencies
  • Eliminate automated affiliate sign-up scripts with our image verification and auto-deny functionality
  • Ensure that your tracking pixels are not being loaded from an unauthorized domain or have been removed from your advertiser´s confirmation page
  • Objective, automated third party fraud scoring available (through our TARGUSinfo Premium Partner Integration) to help take the guesswork and labor out of the affiliate approval process


Fully Customizable and Translatable Interfaces (top of page)

With DirectTrack, the world really is your oyster. Whether you´re looking to globally scale your current online operation or expand into emerging markets—no other affiliate solution can come close to matching our proven international capability. That´s because DirectTrack´s highly customizable architecture allows you to seamlessly translate affiliate and advertiser interface content into any language or currency. Combined with our unmatched “out of the box” feature set, you´ll be able to design, brand and localize your own global affiliate network faster than imagined.


  • Expand into emerging international markets at the speed of global business
  • Translate content into any language or currency
  • Diversify and expand your global affiliate base with multilingual interfaces and robust financial conversion tools
  • Localize content to reduce intercultural barriers
  • Proven global experience – utilized in 30 countries, translated into over eight languages


Flexible Currency Management (top of page)

Building on our proven international capability, DirectTrack´s robust new currency management functionality provides our partners with the ultimate in flexibility by giving them the ability to track various currencies across different campaigns—providing them with a more accurate picture of the true value of any given offer or campaign.


  • Expand global reach with a solution that allows you to create and manage campaigns in any native currency
  • Determine true value of campaigns based on real-time international exchange rates
  • Leverage DirectTrack´s currency management functionality along with our other international solutions by translating your affiliate and advertiser interface content into any language


Real-time Ad Hoc Graphical Reporting (top of page)

Accessible from a single, user-friendly page, DirectTrack takes your reporting and analytics to an entirely new level with its real-time ad hoc graphical reporting functionality. Light years beyond boring spreadsheets and unexceptional business intelligence, DirectTrack makes it easy to consolidate all of your critical data, build exactly the reports you want based on specific user-defined criteria, then display them in an intuitive, visually compelling graphical manner.


  • Visually analyze data with multiple graphing/charting options—from pie charts to 3D views
  • Gain immediate “real-time” access to mission critical data from a single, consolidated page
  • Extract insightful and meaningful business intelligence from elegant visual interpretation
  • Slice, dice and dissect data based on flexible user-defined criteria such as group, filter, campaign, date range and more
  • Utilize built-in reporting templates for instant access to the most common reports—ranging from campaign breakdowns and affiliate statistics to creative reports and other transaction/sales analysis


Mobile Ad Delivery (SMS) and Affiliate Interface Solutions (top of page)

Market on the cutting edge with our mobile messaging, ad delivery (SMS) and affiliate interface solutions. From mobile campaign management and analytics to messaging, stats and ad delivery, we have the tools and expertise you´ll need to build, deploy, manage, track and optimize your mobile advertising and messaging campaigns via our powerful and intuitive campaign management interface. You won´t find a mobile-enabled affiliate marketing and tracking solution anywhere else. Click here to learn more.


Enhanced Lead Management (top of page)

Capture, verify, augment, score and monetize high-quality campaign leads in real time via a variety of flexible delivery methods—including post, batch and API. DirectTrack´s newest release includes enhanced lead management functionality such as expanded lead forms, improved data augmentation, scoring and distribution capability—and ping trees, which allow you to sell or auction leads to multiple buyers in real time. Click here to learn more.


  • Significantly open up data brokering opportunities with our host and post lead tracking functionality
  • Sell or auction leads to multiple buyers in real time with our ping trees


Dynamic Ad Serving with AdPools Functionality (top of page)

Hosted with our content distribution partner Akamai, DirectTrack´s dynamic ad serving with AdPools functionality was built to maximize your return on impression and revenue potential. Optimize your ad serving functionality by geographical and keyword targeting, date and time, and campaign grouping.

AdPools rotate though multiple ads in a single tag, and based on the optimization preferences you define, will serve ads based on several triggers. Use AdPools to most frequently display your highest performing/converting creatives while ultimately eliminating under performers.


  • Configure and serve ads by eCPM, CTR, time & day, country and keyword
  • Unlimited number of creatives
  • Text, banners and HTML can be used
  • Affiliates can create, group and optimize their own AdPools
  • Configure default ads to display when certain ad inventory has run out
  • Set the frequency and impression cap per creative
  • Automatically change ads on affiliate sites based on conversion rates or highest eCPM


Integrated PPC Management (top of page)

Integrated PPC management allows you to manage more aspects of your digital marketing initiatives and campaigns from a single application and single partner—further streamlining your organization´s workflow. DirectTrack´s newest release will feature an integration of our industry-leading PPC management sister product, KeywordMax. Click here to learn more.


Advertiser Management (top of page)

Create accounts which allow advertisers to add campaigns and creatives through a customizable, self-serving advertiser interface.


Financial Management and Accounting (top of page)

DirectTrack includes a wealth of financial management and accounting tools designed to help you configure, report, analyze and export all the financial aspects of your affiliate program—from affiliate payment frequency and W9 form processing to the export of financial data into your preferred accounting software system.


Integrated Suppression List Management (top of page)

Providing accurate and reliable suppression lists are key to maintaining optimal delivery rates while ensuring CAN-SPAM email compliance. DirectTrack offers customers two suppression list options: DNEList and UnsubCentral. No matter which option you choose, you can feel confident that your affiliate partners will receive the most current suppression lists possible while meeting current FTC guidelines. And you´ll have an easier method for managing your suppression files and opt-outs.


  • Conveniently accessible from inside the platform
  • Easily monitor affiliate compliance with intuitive reporting and list seeding
  • Simplify third-party compliance with a list of valid subject lines
  • Flexible pricing with no setup fees and pay-per-usage model
  • List specific opt-out page for brand specific opt-outs
  • Unlimited affiliate accounts and list downloads/uploads


Co-Registration Path Creation and Management (top of page)

Create and manage your co-registration campaigns and lead distribution with our co-registration path creation and management functionality. Serve and track individual co-reg programs or paths—while funneling validated leads directly into your DirectTrack account, or back out to advertisers/other third parties.


  • Auto-optimization feature changes the display of offers based on demographic information and/or eCPM
  • Optimize display of offers along the path based on those with the highest opt-in rate per affiliate
  • Flexible lead forms can be filtered for invalid leads
  • Lead data can be distributed to advertisers in real time, hourly or daily
  • Customize opt-in emails—from initial verification to thank you emails
  • Affiliates can pass lead data to DirectTrack via CSV, API, email submit or get/post method


Automated Email Report Delivery (top of page)

Access your critical campaign or publisher reports without having to log into your account, with our automated email report delivery module. Save time by having the reports you run most often delivered to your in-box each morning, or on any schedule you specify—whether daily, weekly or monthly.


Multi-Level SubID Tracking and Reporting (top of page)

DirectTrack´s multi-level subID tracking and reporting functionality is especially useful for PPC affiliates looking to track effectiveness down to the engine, campaign, adgroup and keyword levels. Affiliates can differentiate traffic from multiple ad placements—then optimize placements based on reporting results. Append up to five distinct affiliate tracking URL parameters for additional campaign insight.


Affiliate Self-Placed Third Party Pixel Integration (top of page)

DirectTrack makes it easy to work with affiliates that have their own tracking solution. This functionality allows “third party pixels” to be uploaded and managed directly from the affiliate´s interface without any DirectTrack account involvement. When these third party pixels are uploaded, tracking with the affiliate´s system will work in conjunction with that of the DirectTrack account.


  • Reduces discrepancies when multiple pixels are placed on a confirmation/thank you page
  • Enables networks to increase their affiliate base while maintaining real-time tracking accuracy
  • Allow networks to work with more complex and/or higher performing affiliates—who often have their own tracking systems


Premium Partner Integration (top of page)

DirectTrack´s QuickBooks premium partner integration allows you to easily export and manage the financial aspects of your affiliate operation. Extract affiliate commission, reporting and other key financial data directly out of DirectTrack and into QuickBooks for seamless payment and management integration.

DirectTrack´s TARGUSinfo premium partner integration offloads some of the manual, labor-intensive guesswork out of the affiliate approval process by providing objective, automated third party fraud scoring to affiliate applicants.


Geo-Targeting and International Traffic Management (top of page)

Maximize the earning potential of all your inbound traffic with our international traffic management functionality. Deny traffic coming from countries that you don´t service or sell to—then filter and redirect that traffic to another “paying” website of your choice.


Catalog/Datafeed Management (top of page)

DirectTrack´s catalog/datafeed management functionality ensures that all of your affiliates will have easy access to your most current catalog of products. Easily make batch changes for multiple products at once.


  • Batch changes are uploaded and automatically reflected in the affiliate interface for immediate use
  • Adjust attributes such as product, price, description and commission
  • Save time by uploading and modifying multiple products in batch mode rather than manually


Product-Specific Tracking (top of page)

Often, different products being managed and sold may have different margins, or there may be unique sales incentives associated with a specific product. DirectTrack´s product-specific tracking gives you more control over your bottom line by enabling you to assign affiliate commissions on a per product or product category basis.


  • Add higher payouts to those products that need to be pushed more aggressively
  • Optimize and gain more control over product margins


Multiple Linking Options - DirectLink (top of page)

DirectTrack´s DirectLink functionality increases SEO credits and your natural ranking by allowing your affiliates to link directly to your offer site rather than using redirects for tracking. DirectLink is the perfect solution for brand marketers involved in affiliate marketing that are looking to boost their natural SEO ranking—which in turn will help drive down SEM traffic costs by decreasing their click investment.


Custom URLs (top of page)

Increase email deliverability while protecting against spam complaints with our custom URL functionality. Easily set up an affiliate tracking link that will initially redirect to a configured domain of your choosing—then reroute to the normal tracking URL. DirectTrack´s custom URL functionality helps reduce the risk of domains receiving spam complaints—which can lead to email blacklisting and reduced deliverability.


Multiple Domains and IPs (top of page)

DirectTrack´s multiple domains and IPs functionality allows clients to maintain brand anonymity and exclusivity by eliminating any platform reference in any of the tracking scripts, interface URLs and creatives.

Full Service Solution (top of page)

Licensing DirectTrack is just the beginning. We offer a wide array of professional consulting services designed to help you take your network to the next level of performance and profitability—while potentially helping you mitigate the expense of bringing on additional in-house resources.


  • Creative Services: from high converting landing pages and impactful campaign creatives to custom-branded interfaces and full-blown website design, we can help you achieve the integrated look and feel you´ve always envisioned—and the results you´ve always hoped for
  • Managed Services: we´ll focus on the day-to-day task of running DirectTrack, so you can focus on growing your core business
  • Training and Education: from custom and launch training to DirectTrack University—our curriculum-rich programs are exactly what you need—and are tailored around your specific business needs and budget


Revolutionary DirectTrack 8.0 (top of page)

Almost two years in the making, see where we´re going with DirectTrack. Click here for more information.