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The performance marketing industry has seen significant change and the strategies that worked ten years ago may not be as effective today. As performance marketing continues to become a more prevalent strategy within the overall online marketing mix, innovators and early adopters are leading the way in testing new models and setting trends. This whitepaper explores the latest trends in performance marketing and the factors and technologies that today’s marketing leaders need to consider.
When you compare the various affi liate tracking solutions, there are many features, reputations, and functionalities to consider. And just as the types of solutions vary, so do the costs associated with each of them. Initial costs to implement these solutions range in price from zero dollars to thousands of dollars – mostly based on functionality, reliability, and various customer-acquisition strategies. Before you make a hasty decision based on price, be certain that
you are considering the total cost of ownership.
Direct Response Technologies tackles the tough issues in its whitepaper on the new laws about the use of “cookies” in the European Union.
DirectTrack continues to set the bar as the premier affiliate marketing and tracking software solution in the world—having served hundreds of billions of ads since 1994. Widely recognized as one of the most versatile, trusted and accurate tracking platforms within the industry, DirectTrack’s powers more top-tier affiliate programs and online ad networks than any other solution on the market.
For online gaming operators looking for better ways to drive traffic and revenue, DirectTrack offers a feature-rich and scalable global affiliate marketing and tracking platform built to handle the complexities of online gaming. Increase affiliate revenue with our easy-to-use, white-label interface and increase ROI with our global ad exchange.
View-Through Conversion Tracking (also known as post-impression tracking), allows merchants and networks to identify and understand whether an online ad that was seen but not clicked (an “impression”) drove a desired consumer action.
At DirectTrack we realize that no one affiliate disbursement method is perfect—especially given the global nature of online
commerce. And let’s face it, paying with checks is not only antiquated, it’s costly—especially when you factor in time, labor
and postage. This is why we offer a wide range of affiliate payment methods, including automated clearing house (ACH),
bank-to-bank wire transfer and even debit card.
Whether you’re an ad network or online lead broker looking to capture and resell lead data directly to multiple advertisers in real time, or simply a merchant looking to distribute lead data to your internal sales force, our enhanced lead management solution has everything you’ll need to capture, verify, enhance, score and monetize your affiliate channel leads for maximum ROI.
We’ve taken one of the world’s most accurate and feature-rich affiliate marketing and tracking solutions, and have made it even more powerful and versatile. We’ve completely opened up our entire data and functionality layer through a fleet of REST API calls—giving clients unlimited back-office access into their DirectTrack platform, without being limited to the standard DirectTrack interfaces.
Increase global advertising and campaign distribution with real-time access to millions of performance marketers. Scale campaign activity by adding greater distribution instantly--while reaching consumers that you would not otherwise be able to target through existing distribution.
Take preventative measures and avoid fraud with this handy reference of affiliate marketing screening tools. View the non proprietary tools DirectTrack client MarketLeverage uses to conduct preliminary background research and screening of their prospective affiliate and advertiser partners.
New to the industry? Download this content to learn how affiliate marketing works.
Not found in any other competitive offering, CrossPublication™ is a patent-pending, ad-sharing and campaign distribution marketplace that allows online advertisers and affiliate networks to exchange campaign offers to one another in real time.
We'll show you how commissions could be impacted by tracking limitations and/or the tracking-related logic instituted by your merchant or affiliate network. This content will provide you with the foundation to work more closely with your affiliate partners and ultimately spend more time driving quality conversions.
To build a successful performance marketing strategy, you need to study both the big and small pictures. But when you’re so busy keeping up with today’s responsibilities, thinking about what’s over the horizon can seem daunting. Take a break and join Jeff Stevens, our director of Sales, as he discusses what you need to consider if you want to grow your network and increase your affiliate base.
Jeff Stevens explains enhanced payout models that drive affiliate performance and target revenue outcomes — giving you the control to incentivize your affiliates in a way that aligns with your individual strategic plan.
This webinar covers the the important emerging trends in performance marketing, including: enhanced commission models, performance-based ad serving, the critical role of technology in online marketing, and emerging markets and growth verticals.
To build a successful performance marketing strategy, you need to study both the big and small pictures. But when you’re so busy keeping up with today’s responsibilities, thinking about what’s over the horizon can seem daunting. In this article George Bordo, President of Direct Response Technologies, discusses what you need to consider if you want to grow your network and increase your affiliate base.
When it comes to evolution and possible extinction it doesn’t matter what terminology you use. Whether it’s “natural selection,” “the law of the jungle” or “survival of the fittest,” the meaning is the same. Only those who can adapt to their surroundings and outwit their competition will survive.
The principle is extremely relevant to the performance marketing industry at this time, with rapid change making many fear for their own survival. But the fact is that affiliate networks and big brand merchant affiliate programs still have time to adapt.
There are a wide variety of affiliate tracking solutions available which means that it is easy to become confused by the many factors that need to be considered, including the costs associated with each. Initial setup costs can range in price from zero up to thousands of dollars, but the key metric to consider is what is known as total cost of ownership (TCO). In this article from Revenue Performance, George Bordo, General Manager at Direct Response Technologies, offers valuable insight to help any decision maker answer the question; Can You Afford to be Cheap?
To fully understand performance marketing and its potential benefits, large brands should understand the history and evolution of this fast-growing marketing channel. Gary Olden, vice president of enterprise sales at Direct Response Technologies, provides valuable perspective about the past and offers viewpoints on what lays ahead in performance marketing so brands and advertisers can position themselves for long-term success.
Get an outside perspective on DirectTrack from one of the industry's most reputable publications. This product review, written and featured in Revenue Performance Magazine, explores the robust features and functionality that have cemented DirectTrack's reputation as one of the world's leading affiliate marketing and tracking solutions.
Direct Response Technologies worked closely with Media Breakaway to understand their business processes. With that knowledge, DRT worked diligently to establish high service levels based on Media Breakaway’s business practices. In addition to Media Breakaway being a more satisfied client, their business has grown 30 percent since last year. They’ve also launched new divisions within their company – an achievement that was made possible with the consulting and knowledge provided by the team at Direct Response Technologies.
In 2004, Direct Agents reached out to the leader in the space, DirectTrack—partnering with them for their performance marketing tracking needs.
lynda.com’s affiliate program was launched due to high demand by supporters, members, and industry partners. After analyzing various affiliate management options, lynda.com determined that DirectTrack was a platform that would best meet their unique performance marketing needs.
NationalCreditReport.com, a leader in credit report, credit score and credit monitoring services was looking to increase their affiliate industry exposure and online channel growth, but was being held back by their preexisting in-house affiliate management solution.
DirectTrack is thought to be the only affiliate marketing and tracking platform in the industry to have had its tracking accuracy confirmed and validated by a reputable third-party interactive media audit company.