Do You Have What it Takes to Survive?

When it comes to evolution and possible extinction it doesn’t matter what terminology you use. Whether it’s “natural selection,” “the law of the jungle” or “survival of the fittest,” the meaning is the same. Only those who can adapt to their surroundings and outwit their competition will survive.  The principle is extremely relevant to the performance marketing industry at this time, with rapid change making many fear for their own survival. But the fact is that affiliate networks and big brand merchant affiliate programs still have time to adapt.

In this article from Revenue Performance, George Bordo, General Manager at Direct Response Technologies, offers valuable insight to why some performance marketing and affiliate marketing programs succeed, while others fail.  Key topics covered in the article include;

• Optimization

• Adoption of advanced tracking technologies

• Innovation and customization

• Removal of fraud

• Bringing an affiliate program in-house

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