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PITTSBURGH – Jan. 5, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, has enhanced its DirectTrack® affiliate management platform with new features that help merchants and networks attract and retain top-performing affiliates. The enhancements include the release of a new mobile affiliate interface and an enriched affiliate payment solution – both of which were designed to increase affiliate satisfaction and stickiness.
“Affiliate marketers are employing sophisticated strategies to create markets – and profits – for today’s leading brands, and the networks and merchants are demanding solutions that help them keep pace,” said George Bordo, general manager, Direct Response Technologies. “The new and enhanced features within DirectTrack improve the affiliate experience by providing merchants and networks with the competitive tools they need to attract and retain top-performing affiliates.”
To keep pace with an industry that is increasingly going mobile, DirectTrack launched its mobile affiliate interface to provide affiliates with an on-the-go tool to keep up with their busy lives. With this interface, affiliates can access their DirectTrack statistics as well as view and download complete campaign and creative information. This flexibility offers affiliates the opportunity to see how their campaigns are performing as well as view new campaigns and creative from the convenience of their mobile devices.
For those networks and merchants with global footprints, the mobile affiliate interface can be customized and translated into any language. Direct Response Technologies strategically chose to design this feature as an interface to provide its clientele with the multi-language support needed to expand their businesses globally.
The enriched DirectTrack affiliate solution also now offers a variety of cost-effective payment options via approved third-party payment providers. In addition to having greater flexibility and access to more scalable payment options, DirectTrack clients can pay affiliates in multiple international currencies using global exchange rates that are calculated daily.
“Our comprehensive – and growing – list of features combined with the volume of detailed data that DirectTrack provides, helps better connect the affiliate to the end consumer and allows our clients to reward top-performing affiliates for ongoing consumer behavior,” added Bordo. “By improving the affiliate experience and cementing the affiliate-to-consumer relationship, we are able to accelerate growth for the networks and merchants we serve.”
To learn more about DirectTrack and its enhanced features, visit booth #301/303 at Affiliate Summit West on Jan. 8-10, 2012
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
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