| Toll Free: 1.866.773.4460 | Follow Us On Twitter | Client Login |
PITTSBURGH – Nov. 9, 2011 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced the addition of a social media engagement payout model within the DirectTrack® affiliate management platform. The new feature allows merchants and networks to easily track and pay affiliates when a referred user interacts with a brand through a social network. DirectTrack is the first affiliate management platform to offer an integrated social media engagement tracking and payout solution.
Social activities that can be monetized using the DirectTrack social media engagement feature include Facebook “like,” Google “+1,” and Twitter “follow.” In addition to broadening affiliates’ earning potential, the feature can increase merchants’ abilities to remarket to social followers and expand brand exposure.
“Five years ago, few companies dedicated a line item to social media within the marketing budget, but today most understand the value of the medium,” said George Bordo, general manager, Direct Response Technologies. “DirectTrack’s social media engagement capabilities incent affiliates to drive visitors to social media sites and give advertisers the data they need to measure and optimize the success of their social media investment.”
The new social media payouts feature extends the capabilities of the advanced commission configuration suite by DirectTrack. The suite is designed to help advertisers and networks attract affiliates and motivate high performance results through strategic payout options. By configuring, tracking and paying commissions based on targeted criteria, such as demographic data, ongoing activity, specific products and now social engagement, advertisers and networks can improve return on investment as well as build mutually profitable relationships with affiliates and other marketing partners.
To learn more about the DirectTrack advanced commission configuration suite, visit DirectTrack booth #1310 at ad:tech New York, Nov. 8-10, 2011.
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability, and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.DirectTrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
Twitter Tags: #DirectTrack #adtechny
Tweet This: @DirectTrack Introduces a tracking platform innovation: Social Media Engagement Payouts. Learn more at #adtech NY booth 1310.