DirectTrack Spotlight: CrossPublication
The first and most trusted source for campaign exchange, DirectTrack’s CrossPublication™ allows online advertisers and affiliate networks to easily share campaign offers with one another – extending the reach of all offers. As networks share with other networks, the offer gains mass exposure and reaches hundreds of DirectTrack-powered affiliate networks in real time. Owners of the offer (the “parent”) can selectively approve or deny affiliate networks, and simultaneously maintain control of the offer as each affiliate network becomes an affiliate (the “child”) within the system. Networks can be paid as normal affiliates or under different terms and rates, depending on the needs of each party involved in the campaign exchange.
Additional benefits include:
• All campaign and creative data are automatically transferred to the “child” network once approved. There is no need to set up new campaigns.
• No additional tracking codes are needed since both parties in CrossPublication use the platform. Reporting will automatically be in sync between the two systems.
• CPA and CPS campaigns, the most prolific offer types with the highest revenue potential, are seamlessly shared, in addition to other traditional campaign types such as CPC and CPM.
• DirectTrack networks can participate on both sides of the fence by cross-publishing their offers to other networks and can increase their campaign availability to their affiliate base by applying to run existing campaigns. By giving advertisers and networks the ability to push out their offers to other DirectTrack networks, CrossPublication provides an additional revenue stream – with minimal effort – as more campaigns and networks are added.
• CrossPublication currently includes thousands of offers organized by campaign type, category, company, and payout.
• Third-party functionality is supported and maintained, which allows clients to cross-publish live offers on the fly.
Not using CrossPublication or need more information? Contact your Account Development Manager to take advantage of this one-of-a-kind offering and start increasing your revenue today.
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