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DirectTrack Publishes New Whitepaper Highlighting Relationship Marketing

Discusses the significance of tracking Lifetime Value in affiliate marketing

PITTSBURGH – January 29, 2013 – DirectTrack, the world’s most comprehensive performance marketing and affiliate tracking platform, released its latest whitepaper on the value of implementing relationship marketing strategies within affiliate marketing programs. The paper, titled “Marrying Relationship Marketing with Tracking Technology for a More Accurate ROI” explores the ways networks and advertisers can use advanced tracking technology to create ongoing revenue-sharing opportunities that compensate affiliates over the lifetime of the relationship.
   

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    “With increased pressure to improve the bottom line, our clients are searching for opportunities to upsell, cross-sell, and drive additional revenue among existing customers,” said George Bordo, General Manager at Direct Response Technologies. “By implementing relationship marketing practices into their overall strategy, these clients can improve partner retention and increase revenue growth.”
 
    Today’s tracking technology does more than just track clicks and measure impressions.  It can be used to provide marketing professionals with a larger picture of their overall marketing ROI. A traditional affiliate ROI calculation is generally based on one particular action, such as a lead, sale, sign up, etc.  With a more advanced tracking and analytics platform such as DirectTrack, an enhanced ROI can be created and evaluated when tracking continues far past the initial action.
 
    With advancements in technology, the ability to easily configure, track, and pay for achievement of targeted results is leading the evolution of performance marketing.  For example, DirectTrack enables advertisers and networks to track and pay commissions based on targeted criteria, such as demographic data, ongoing activity, and specific products. Designed to attract affiliates who are highly motivated by multiple payout options, DirectTrack clients can configure commissions to incent activity that drive strategic business results. 
 
    “Performance marketing is quickly evolving, and it’s imperative that the technology keeps pace,” added Bordo. “Many of our clients are driving the advancement within the industry, and we are working in collaboration to ensure that we develop the advanced technology needed to continue the evolution of relationship marketing.”
    For more information about relationship marketing within digital marketing, download the whitepaper.
   

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DirectTrack Presents at Affiliate Summit West

PITTSBURGH, Jan. 14, 2013 —Jeff Stevens, Director of Sales for DirectTrack, will present “The Top 5 Mistakes in Mobile Affiliate Marketing” on Monday, January 14 from 4:40 to 5:00 p.m. at the Affiliate Summit West conference held at Caesars Palace in Las Vegas.

“The performance marketing landscape is quickly evolving as more consumers access online content through smartphones and tablets,” said Stevens. “As digital marketers search for ways to add value and drive new revenue streams, mobile strategy is fast becoming a dominant topic. My presentation will discuss the mistakes that we have seen mobile marketers make and the best technology strategies for improving their mobile results.”

According to a comScore survey, 123.3 million Americans own smartphones (as of November 2012) and downloaded apps are used by 54.2 percent of subscribers. In his presentation, Stevens discusses the common mistakes that can seriously impact results generated from mobile marketing efforts.

“On an annual basis, DirectTrack serves billions of impressions and tracks more than 3 billion unique clicks. An ever growing percentage of the total traffic we capture is now coming from mobile devices,” added Stevens. “Given the high volume of global traffic our system handles on a daily basis, by default we have a birds-eye view of the industry and a unique perspective of what is clearly working and what is not working in mobile performance marketing.”

To learn more about the DirectTrack mobile solutions, visit Meet Market table #84 or Booth #223/225 at Affiliate Summit West on January 13-15 at Caesars Palace in Las Vegas. For more information, visit www.directtrack.com/dt/asw13.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack(R) affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions.

DirectTrack X, the next generation of the world’s most comprehensive performance marketing platform, is engineered with the industry-leading features and functionality found in our pioneering affiliate tracking software, and now includes a superior user experience. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

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DirectTrack X Goes Live!

PITTSBURGH – January 9, 2013 – DirectTrack X (DTX), the next generation of the industry’s pioneer affiliate tracking software, is now launched, live, and available for use.  This release of DirectTrack X marks the most significant product launch in the company’s history and is the result of years of development and unprecedented collaboration between DirectTrack and its customers.

“DirectTrack X embodies a new class of performance marketing software that revolutionizes the way networks, advertisers, and brands gather, analyze, and act upon the constant stream of big data,” said George Bordo, General Manager for Direct Response Technologies. “DirectTrack has always been known as a leader in features and functionality, but now with its new, more flexible architecture, our clients are better able to accelerate growth and pivot with the fast-paced performance marketing industry.”

Leaders within performance marketing are under increasing pressure to drive immediate results with fewer resources, quickly react to growing customer demands, and gain faster insights into business and industry data.  Billions of clicks occur daily in the fast-paced world of online advertising and brand promotion.  DTX allows clients to easily sort through the clutter, uncover trends, and expose hidden growth channels – all while keeping pace in an industry that is constantly changing to meet shifting consumer demand.

“In the highly competitive and fast-moving performance marketing industry, our advantage comes from our ability to know more and make smarter decisions in real time,” said Mohammad Khartabil, Director of Performance Advertising at ikoo, an integrated digital marketing solution provider based in Dubai. “Not only does the DTX platform allow us to be more effective today, it’s the only platform that will allow us to take full advantage of new verticals, marketing channels, and revenue paths that will open as the industry continues to evolve. DirectTrack X is a game-changing platform.”

With its flexible framework and more advanced architecture, DirectTrack X allows its clients to quickly build profitable relationships, innovate, and drive business success via social, mobile, gaming, or any other accelerated marketing channel. It fundamentally changes the way digital marketing professionals gather information, analyze big data, and attack new marketing channels.

“Not only was DirectTrack X developed to surmount today’s challenges, it was built to overcome the barriers the performance marketing industry will face tomorrow and far into the future,” added Bordo.  “Today, our clients need technology solutions to overcome a myriad of challenges including mobile, social, Do Not Track, and relationship profiling.  DTX was developed with these technology solutions already in place, as well as with a flexible architecture that allows us to meet the demands of our industry as it matures, grows, and changes.”

To witness the full power of the new DirectTrack X platform and discuss its breakthrough features, visit Meet Market table #84 or Booth #223/225 at Affiliate Summit West on January 13-15 at Caesars Palace in Las Vegas. For more information, visit www.directtrack.com/dt/asw13.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions.
DirectTrack X, the next generation of the world’s most comprehensive performance marketing platform, is engineered with the industry-leading features and functionality found in our pioneering affiliate tracking software along with a superior user experience.  For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Direct Response Technologies Enhances Its DirectTrack X Internationalization Capabilities

PITTSBURGH (October 31, 2012) – Direct Response Technologies, a leading provider of global performance marketing solutions, has enhanced the internationalization functionality within its DirectTrack X (DTX) affiliate and advertiser interfaces.  With flexibility in mind, DTX client-facing interfaces now can be customized to quickly launch programs into any country using localized languages and currencies. 

Based on the enhanced DTX international features and its strength and reputation in global markets, ikoo recently upgraded its DirectTrack agreement and signed a longer-term contract.  Headquartered in Dubai as an integrated digital marketing solution provider, ikoo is once again paving the way in the Middle East and North Africa with its Performance Network platform.

“The middle eastern affiliate community has complex needs and high expectations,” said Mohammad Khartabil, Director of Performance Advertising at ikoo.  “After an extensive evaluation, we determined that DirectTrack had the flexibility, scalability, and global presence we needed to successfully expand our network.”

“We continue to drive new functionality within the new DirectTrack X platform to provide our global networks and merchants with the innovative tools they need to grow their digital relationships,” said George Bordo, general manager of Direct Response Technologies.  “Our international expertise has grown beyond technology to become a complete end-to-end knowledge solution – one that helps our clients quickly understand how to navigate the operational challenges associated with doing business on a global scale.”

In addition to the new internationalization features, DirectTrack X is now enhanced with a superior user experience, drill-down traffic trending analysis, conversion breakdown reports, and user-level customization. Other highlights include:

  • A user interface that is easy to use, simple to navigate, and personalized for each user. 
  • A process flow that is engineered for high productivity and instant access to actionable information.
  • An optimized logic layer that provides faster access to data and more integration possibilities using the platform’s APIs and software development kit (SDK).
  • Analytical reports designed to meet the demands and challenges of the current performance marketing industry landscape. 

“As one of the privileged few clients to gain early access to DTX, our team was very impressed with the sleek new interface and the faster data access,” added Khartabil. “When you operate one of the largest Arabic display networks in the Middle East and North Africa, you need to move quickly and DTX allows us to stay ahead of the competitive curve.”

DTX will be on display at booth #1400 during ad:tech New York at the Javits Center on November 7-8.  Visitors may stop by the DirectTrack booth to see a full demonstration and discuss its breakthrough features.  To learn more about DirectTrack X and to see the latest video, visit www.directtrack.com/dt/directtrack-dtux

About ikoo
ikoo is an integrated digital marketing solution provider offering reliable, unique, and valuable digital marketing solutions.  ikoo’s solutions consist of innovative products serving specific campaign objectives that are combined with advanced audience targeting, and are executed on various networks.
Boasting the largest online Arabic Display Network in MENA, and the region’s first and only Performance Network is proof of ikoo’s continuous commitment to bringing the latest innovative solutions for online advertising needs that are sure to exceed a campaign’s objective. Founded in 2005 under the name E-Marketing, ikoo rebranded itself in 2009 and became part of Jabbar Internet Group.  For more information, visit www.ikoo.com.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Direct Response Technologies Unlocks DirectTrack X for Client Use

PITTSBURGH (October 25, 2012) – Direct Response Technologies, the architect of DirectTrack, announced that all clients now have access to DirectTrack X (DTX), the next generation of the industry’s pioneer affiliate tracking software. The reengineered platform – which also includes the new affiliate section – provides additional scalability, improved software quality, and user-level personalization.

In recent months, select DirectTrack clients have been granted exclusive access to DTX. In addition to a new user interface, these clients witnessed a redesigned architecture that offers faster access to critical business information, superior reporting, and a more intuitive work flow.

“Using the redefined core functionality within DirectTrack X, my team has quicker access to more detailed information about our affiliates – which ultimately lets us work at a faster pace,” said Bobby D’Onofrio, business systems analyst for affiliate.com. “The new platform puts all of our most needed information at our fingertips.”

“Our clients push the boundaries of affiliate marketing and they need a reliable tracking and analytics platform that innovates at the same pace,” said George Bordo, General Manager for Direct Response Technologies. “We’ve taken the innovative technology for which DirectTrack is known and gave it the advanced user experience our customers need.”

“It’s obvious that the DirectTrack team put considerable thought into the user experience,” added Katinka Soto Lucy, Head of Marketing at Abax Interactive. “Our company is data driven and ROI focused, and the new DTX provides me with easier access to the information our customers need most.”

With all of the power and capability of DirectTrack, DTX now includes a streamlined user experience. Highlights include:

  • A user interface that is easy to use, simple to navigate, and personalized for each user. 
  • A process flow that is engineered for high productivity and instant access to actionable information.
  • An optimized logic layer that provides faster access to data and more integration possibilities using the platform’s APIs and software development kit (SDK).

“The client feedback we’ve received has been overwhelmingly positive, and we are confident that DirectTrack X will delight our client base, impress potential clients, and exceed the expectations of the performance marketing industry,” added Bordo.

DTX will be on display at booth #1400 during ad:tech New York at the Javits Center on November 7-8.  Visitors may stop by the DirectTrack booth to see a full demonstration and discuss its breakthrough features.

To learn more about DirectTrack X and to see our latest video, visit
www.directtrack.com/dt/directtrack-dtux

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Direct Response Technologies Releases DirectTrack X Affiliate Section

PITTSBURGH (October 11, 2012) – Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, released the new DirectTrack X (DTX) Affiliate section to its exclusive client group for in-depth usability testing and critique.  The Affiliate unit is the last of the major pieces to be released for the DTX platform which offers faster access to critical business information, superior reporting, and a more intuitive work flow.

In addition to the Affiliate section, DTX includes a new dashboard and re-architected Reports and Campaign sections and provides additional scalability, improved software quality, and user-level personalization.

Highlights of the new DTX platform include:

  • A user interface that is easy to use, simple to navigate, and personalized for each user. 
  • A process flow that is engineered for high productivity and instant access to actionable information.
  • An optimized logic layer that provides faster access to data and more integration possibilities using the platform’s APIs and software development kit (SDK).

“Our three-year journey, which began with significant client input and included the consolidation and restructuring of two million lines of code down to less than 750,000, is almost complete,” said George Bordo, General Manager for Direct Response Technologies. “The feedback we’ve received has helped us build an amazing product, and I’m excited for all of our clients to see it soon.”

On October 24, all DirectTrack clients will have access to the new platform. 

To learn more about DirectTrack X and to see our latest video, visit
www.directtrack.com/dt/directtrack-dtux

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Cupid Media Expands Internationally with DirectTrack

PITTSBURGH – September 13, 2012 – – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Cupid Media is expanding its global network by incorporating the advanced internationalization features and user-engagement functionality found within the DirectTrack® affiliate marketing platform.

Located in Queensland, Australia, Cupid Media operates interactive dating sites focused in niche markets. With more than 30 million customers around the world, Cupid Media requires a solution that seamlessly handles multiple currencies and languages, and offers unique commission options to pay affiliates based on user engagements beyond the initial user sign-up. 

“DirectTrack allows us to operate a global business while accurately tracking multiple affiliates running campaigns in multiple countries with multiple currencies – all simultaneously,” said Dean Smith, affiliate manager at Cupid Media.  “The online dating marketplace is highly competitive, and to set us apart, we also needed a partner-management solution that offered unique affiliate commission plans and user-engagement functionality. DirectTrack more than meets our requirements.”

The currency conversion feature from DirectTrack allows clients like Cupid Media to gain more control over payments that have fluctuating exchange rates.  DirectTrack enables clients to:

  • Set currencies on a per-campaign or per-affiliate basis. 
  • Report real-time financial data in up to three different currencies:  where the campaign is based, where the network is based, and where the affiliate is based.
  • Research and observe trends with specific-day exchange rates by using the Historical Exchange Rates report.

“Our clients are finding increased success with DirectTrack by layering our international solutions with an effective user-engagement strategy,” said George Bordo, general manager of Direct Response Technologies. “These global clients are developing sophisticated, one-to-one affiliate-engagement programs that track referred users over the lifetime of the relationship and pay affiliates for a user’s ongoing activity.”

With a user engagement payout strategy, networks and advertisers can pay affiliates over the lifetime of the relationship for a referred user’s continuing actions.  Cutting-edge networks are rapidly adopting user engagement payouts as a way to attract and build stronger, more profitable relationships with affiliates and partners.

Found in 35 countries and translated into 12 languages, DirectTrack is the world’s most trusted performance marketing and affiliate tracking platform.  DirectTrack interfaces are 100 percent customizable and can be translated into any language, including double byte characters, such as Chinese or Hebrew. 

Cupid Media operates over 30 niche dating websites based on ethnicity, lifestyle preferences, religion, and location. With user-friendly site designs, multilingual interfaces, and language translation tools, the Cupid Media network of sites break down the traditional barriers faced by people when looking for love. With millions of users across the world, Cupid Media helps a diverse group of singles find friendship and love — whether it be next door or halfway across the world.

Learn more about DirectTrack at Stand #277 during the ad:tech London tradeshow on September 19 and 20.  For additional information, visit www.directtrack.com/dt/adtech-london12.

About Cupid Media
Established in 2000, Cupid Media (www.cupidmedia.com/) is a leading niche dating network with 35 interactive and unique dating sites The company is a frontrunner in many of its chosen niche markets and has expanded to over 30 million customers across the world, covering North and South America, Europe, Asia Pacific, and the Middle East.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions.

A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Direct Response Technologies Launches the DirectTrack Performance Gaming Platform

PITTSBURGH – August 15, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced the release of the DirectTrack Performance Gaming Platform designed specifically for the unique needs of the online gaming industry.  The enhanced platform provides a consolidated access point for innovative tracking, flexible commission solutions, and real-time analytics to help gaming developers and networks maximize player acquisition and ROI.

“We developed the DirectTrack Performance Gaming Platform in response to a growing demand for a comprehensive performance marketing solution custom-fit for the nuances of the online gaming industry,” said George Bordo, general manager at Direct Response Technologies.  “Our clients need to track across mobile and social platforms.  They also require in-game or in-app advertising, tracking, targeting, and optimization, and this platform provides the advanced technology needed by those at the forefront of online gaming.”

The DirectTrack Performance Gaming Platform offers custom features and innovative solutions for clients who need:

• In-game or in-app ad optimization and targeting.  By customizing an array of fixed, variable, and demographic settings, gaming clients maximize ROI by ensuring the right player sees the most enticing ad at the right time.

• A tracking and analytics platform aimed at mobile gamers.  Track mobile transactions and app installs all within a pure mobile browsing environment. With a wide range of mobile tracking, targeting, and ad serving capabilities, DirectTrack accurately tracks the player’s life cycle from the initial click from a mobile device or tablet through to a successful install with accompanying real-time reporting.

• Solutions designed for global expansion. Supporting all currencies and all languages, DirectTrack allows its gaming clients to build multiple affiliate interfaces to quickly expand into any market.

• Revenue-share commission models. Expand affiliate revenue opportunities far beyond the initial sign up with the DirectTrack gaming commission models.  Pay affiliates for actions such as buying in-game upgrades, initiating new level purchases, or exchanging virtual currency.

Learn more about DirectTrack at Gamescom in Cologne, Germany, on August 15-19.  For more information on DirectTrack or to request a meeting with a member of the DirectTrack sales team during Gamescom, visit www.directtrack.com/dt/gaming.


About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Visit DirectTrack and glispa at Gamescom

PITTSBURGH – August 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced today that DirectTrack and glispa representatives will attend Gamescom, the trade fair for interactive games and entertainment, in Cologne, Germany, on August 15-19. 

For the past eight years, glispa has used the DirectTrack platform to help its publishers grow their presence.  Based on that success, glispa GmbH extended its relationship by signing a long-term deal to use DirectTrack for the company’s performance-based initiatives. 

“Using the extensive DirectTrack API and software development kit, we created WisdomKeeper™, an internal technology system that we’re now translating into a publisher-facing affiliate system to provide our partners with the information and tools they need to maximize results,” said Gary Lin, founder and chief executive officer of glispa. “The DirectTrack technology allows us to offer advanced solutions to our clients – including those at the forefront of online gaming.”

“As a key influence in the industry and a long-term player, glispa has a reputation for using innovative technology to drive its performance marketing concepts,” said George Bordo, general manager at Direct Response Technologies.  “DirectTrack has the scalability, international reach, and innovative features that glispa’s enterprise-level gaming clients need to execute their comprehensive online strategies.  We are excited to renew our long-standing relationship, knowing that glispa will use our technology to push the performance marketing envelope.”

Learn more about DirectTrack and glispa at Gamescom in Cologne, Germany, on August 15-19.  For more information on DirectTrack or to request a meeting with a member of the DirectTrack sales team during Gamescom, visit www.directtrack.com/dt/gaming.

About Glispa GmbH
glispa is an independent, full-service online marketing company based in Berlin. The international team helps advertisers acquire customers in over 150 countries on a performance basis. glispa utilizes a consultative approach and integrates media, creative and technology to deliver measurable results for its clients. The glispa affiliate network consists of thousands of select publishers that drive 200 million visitors to their campaigns a month.  For more information, please visit www.glispa.de.

About Direct Response TechnologiesDirect Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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affiliate.com Embraces DirectTrack X

Next generation DirectTrack X solidifies decision to sign new, two-year agreement.

PITTSBURGH – August 7, 2012 – Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, announced that affiliate.com, a veteran leader in online performance marketing, strengthened its relationship with the DirectTrack® affiliate marketing platform by authorizing an extended contract.  The decision to extend the agreement is based on the reliability, scalability, and international reach of DirectTrack, as well as the performance and unmatched usability of the new DirectTrack X affiliate marketing platform.

“After our extensive evaluation of their new, more powerful data center and in-depth assessment of the DirectTrack X affiliate marketing platform, we determined that a long-term contract was in our best interest,” said Scott Richter, chief executive officer at Media Breakaway. “Not only is Direct Response Technologies a pioneer in our industry, the company continues to offer the innovation and thought leadership that the performance marketing industry needs in order to transition into a mainstream media channel.”

DirectTrack X is the next generation of the world’s most comprehensive performance marketing and affiliate tracking solution. As one of the first clients to gain access to the new platform, the affiliate.com team has seen a noticeable improvement in its work performance when compared to its use of legacy DirectTrack.

“This is not your mother’s DirectTrack,” quipped Richter. “The interface is amazing, and it’s obvious that the DirectTrack team put the user experience at the forefront of the re-design.”

The new DirectTrack X interface is simple to use, easy to navigate, and personalized for each user.  The user experience is designed for speed; providing streamlined access to relevant data and driving maximum productivity for both experienced and novice users alike.  The architecture, reengineered from the ground up, provides advanced tools and features for a superior user experience.

“We value our relationship with Scott Richter and affiliate.com and are excited to begin the next phase of our mutually successful partnership,” said George Bordo, general manager at Direct Response Technologies.  “Over the years, we’ve worked collaboratively and leveraged our collective knowledge and expertise to create many of the features that are now commonplace in performance marketing.  Their input on the DirectTrack X project has been invaluable.”

To learn more about DirectTrack X or the company’s new data center, visit the DirectTrack team at Meet Market table #144 at Affiliate Summit East on August 12-14 in the Hilton New York City.  affiliate.com will be at Meet Market Table #53 and booth #100 in the exhibit hall.

About Media Breakaway
Media Breakaway, LLC is an industry leader in online performance marketing, delivering full-service, results-oriented solutions. affiliate.com, a division of Media Breakaway, LLC, is one of the leading CPA lead-generation affiliate networks. The Parking Place, a division of Media Breakaway, LLC, provides monetization alternatives for domain parking and international redirects. Data Overdrive, a division of Media Breakaway, LLC, offers email list management solutions. Visit www.MediaBreakaway.com, www.affiliate.com, www.TheParkingPlace.com or www.DataOverdrive.com for more information.
For further information about Media Breakaway, LLC or any if its divisions, please contact Jaclyn Charles at 720-929-2492

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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DirectTrack REST API Requests Reach One Billion

More than four billion total transactions occurred since the implementation of the DirectTrack API and SDK framework

PITTSBURGH – July 26, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that usage of the DirectTrack REST Application Programming Interfaces (APIs) has reached the one billion mark. On average, clients use APIs and the software development kit (SDK) to access the DirectTrack® affiliate marketing platform approximately 2.5 million times each day.

“Our clients are rapidly expanding into new verticals and new regions. With the DirectTrack suite of APIs and SDK, our clients can effectively implement their unique business models regardless of whether they are complex technology solutions or basic performance marketing programs,” said George Bordo, general manager at Direct Response Technologies. “The DirectTrack APIs and SDK provide our clients with the flexibility needed to implement their distinctive business strategies despite the level of transactional volumes required.”

ChaCha, the leading, free real-time Q&A service, extensively uses the DirectTrack APIs and SDK to create a highly customized user experience that allows ChaCha affiliates to track millions of cross-channel transactions each month and connect and engage with followers in new ways.

“At ChaCha, we developed innovative technology that is highly complex, yet the DirectTrack suite of APIs and SDK allow us to create an affiliate interface that’s easy and simple to use,” said Shawn Schwegman, chief marketing officer at ChaCha.

Founded in 1998, during the early years of the emerging internet phenomenon, NetBooster is a pioneer within Search Engine Optimization. The company evolved into a full-service marketing agency with a strong digital focus, offering a holistic approach to technology, creativity, and media.

“We rely on the DirectTrack suite of APIs to integrate high-volume data with our back-office systems,” said Kasper Krog, managing director at NetBooster Affiliate.  “While this streamlined process provides for a reduction in manual processes, we also gain immediate access to mission-critical data across our operational affiliate platform in Scandinavia.”

DirectTrack clients can access the technology via Representational State Transfer (REST) and Simple Object Access Protocol (SOAP) APIs, as well as through the SDK.  In total, more than four billion transactions have occurred, with one billion occurring on the REST framework.
For more information about DirectTrack or its powerful suite of APIs, visit www.directtrack.com/dt/APIs.


About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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vCommission Selects DirectTrack to Enhance Its Affiliate Tracking Platform

DirectTrack Strengthens Presence in India.

 

PITTSBURGH – July 19, 2012 –Direct Response Technologies, a leading provider of global performance marketing solutions, announced that vCommission has joined the ranks of clients using the DirectTrack® affiliate marketing platform.  As India’s first international CPA network, vCommission will rely upon DirectTrack’s ability to meet the high-volume demands of its top-tier advertisers and publishers.

“vCommission has been constantly providing quality delivery and performance to global clients since 2008,” said Parul Mehta, COO at vCommission.  “After researching and testing other affiliate tracking solutions, we concluded that DirectTrack was the only performance marketing platform that had the solid reputation and the on-demand scalability to support our growing business.”

A global leader in performance-marketing technology, DirectTrack powers India’s most influential networks, merchants, and affiliates.  With its advanced technology and reliable tracking and analytics platform, DirectTrack accounts for more than three billion impressions served and more than 800 million unique clicks tracked per year in India.

“We are extremely pleased to have vCommission join our client roster and are excited to play a key role in enhancing their global performance marketing strategy,” said George Bordo, general manager of Direct Response Technologies. “We are confident that DirectTrack will provide the rapid scalability, innovative features, and industry reputation necessary to support vCommission’s growth in India’s thriving affiliate marketing industry.”

For more information about how DirectTrack powers India’s performance marketing industry, visit www.directtrack.com/dt/india.



About vCommission Media
vCommission (vCommission Media Private Limited) is India’s first international affiliate network with exclusive CPA offers! Established in 2008, vCommission has over 10,000 registered affiliates and leverages performance to hundreds of brands worldwide! Every Lead Generation campaign at vCommission is a custom tailored solution to deliver quality leads. vCommission Media Private Limited is a subsidiary company of VC Internet Media Private Limited.
VC Internet Media is a conglomerate and holding company of diverse internet businesses specializing in media, creative services and affiliate marketing along with self-run e-commerce and finance businesses through its subsidiaries.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

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DirectTrack Now Powered by New and Expanded Enterprise-Level Data Center

Boosts Performance and Reliability with Significant Infrastructure Enhancements.

 

PITTSBURGH – July 17, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced additional network density and capital investments to strengthen the performance, scalability and reliability of the DirectTrack® affiliate marketing platform.

“DirectTrack is used by some of the world’s largest and most successful brands and networks,” said George Bordo, general manager of Direct Response Technologies. “In response to continued customer growth and increasing demand for DirectTrack, we accelerated our expansion project and made exponential improvements to our technology and system architecture.”

The data center that supports DirectTrack was designed with three key business requirements in mind:
 
1. Capacity to handle clients’ aggressive growth in traffic volume and system usage, as well as provide high performance global adserving.

2. Scalability to manage exponential spikes in volumes and usage transparently without impacting daily performance.

3. Reliability fortified by a secure, fault-tolerant architecture across all components of the system with full data and service recovery capability.

At the heart of this strategy is Direct Response Technologies’ new multiple-tiered data center that was built for high-volume tracking and high-performance reporting.  Highlights of the data center include:

• Redundant ISPs into the data center and redundant dedicated connections between data centers to support network traffic re-routes

• Upgraded to ISP-level network technology to support expanded capacity and on-demand throughput.

• Increased connections, traffic partitioning and improved load balancing solutions.

• Continued global partnership with one of the industry’s world-class providers of DDoS, SYN flood, ICMP flood protection and packet sanitation.

“These critical enhancements are part of a broader multimillion dollar capital investment to further reinforce our infrastructure and technology to meet the needs of the performance marketing industry,” added Michael French, director of Client Services at Direct Response Technologies. “We can target our investment to meet the specific needs of high-volume tracking and highly customized solutions because we own and operate our infrastructure.  It is industry best-practice technology, and we’ve worked with world-class technology vendors to audit and validate our architecture.”

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

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Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

DirectTrack powers the Bigpoint affiliate program.

 

PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives.

“As we continue to grow rapidly, we needed a performance marketing platform that could deliver global tracking technology and on-demand scalability,” said Giovanni Valeriota, Head of Performance Marketing at Bigpoint. “DirectTrack has exceeded our expectations for reliability and accuracy, and together with the creative tracking capabilities and commission models it offers, we have expanded our international affiliate program.”

A key player in the gaming arena, Bigpoint’s free-to-play games are played by more than 270 million registered users in more than 30 languages. Known as the biggest game portal in Germany and one of the top three gaming portals worldwide, Bigpoint’s portfolio includes more than 70 games including Battlestar Galactica Online, DarkOrbit, Drakensang Online, and the much anticipated Game of Thrones Seven Kingdoms. 

“DirectTrack puts the power of technology into the hands of those companies who are shaping the future of performance marketing,” said George Bordo, General Manager at Direct Response Technologies. “As a global leader at the forefront of online gaming, Bigpoint has access to an unmatched range of DirectTrack features, the most diverse suite of APIs in the industry, and detailed analytics and reporting.” 

According to Gartner, Inc., online gaming will reach $21 billion by 2013 and is estimated to be $28 billion in 2015. With the increased popularity of smartphones and tablets, mobile games continue to be the most downloaded application category within the various application stores. 

To read more about Bigpoint’s use of DirectTrack, download our whitepaper HERE .

About Bigpoint
Bigpoint (http://www.bigpoint.com) is an online-game developer, publisher and content provider for more than 1,000 global distribution partners. Bigpoint’s free-to-play games are played by over 270 million registered users in over 30 languages. The company’s diversified portfolio includes high quality games for browser, mobile and social platforms. More than 850 employees from over 35 different nations work at the company headquarters in Hamburg, Germany or at other locations in Berlin, San Francisco, London, Paris, São Paulo and Malta. Bigpoint’s many distinctions in the industry include the European Business Award 2011, the Mashable Best Online Game Award for “Farmerama”, the “Fastest Growing Larger Company” and “Uniqueness of Offering” prizes at the 2010 Media Momentum Awards, as well as the MTV Skyscraper Award for extraordinary achievement in game development. For more information or press material, please visit the press area at www.bigpoint.net.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.


DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Tweet This: @DirectTrack delivers increased #affiliate analytics and innovative #tracking technology to @Bigpoint

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Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

Delivers thought leadership and clarity for performance marketers.

PITTSBURGH – July 6, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, today published an update to their whitepaper, originally titled “Cookie Laws within the European Union.”  The update examines the progress made within the past year in defining the EU e-Privacy Directive and provides further clarification as to the status of the laws per country.

Although the deadline for implementation of the law was May 26, 2012, not all of the EU member states interpreted the law in the same way.  In fact, some countries have not interpreted – or implemented – the law at all.  This has left most Europe-based web sites owners uncertain of how to ensure their web sites are compliant.

“Over the past year, we’ve helped many of our clients overcome the challenges associated with the EU e-Privacy Directive,” said George Bordo, General Manager at Direct Response Technologies. “Through that process, we amassed a great deal of expertise and chose to share that knowledge with the performance marketing industry.”

For those performance marketers and publishers that find themselves challenged by the EU Cookie Laws, Direct Response Technologies offers:

  • Additional knowledge and expertise to bring clarity to a perplexing state of affairs.
  • Personalized business solutions that provide alternatives and options for managing the complex business challenges associated with the EU e-Privacy Directive.
  • Consulting services from knowledge experts who have worked with the most prominent leaders in the performance marketing industry.

For more information on the EU Cookie Laws, download the update or the original whitepaper at http://www.directtrack.com/dt/eu-cookie.

About Direct Response TechnologiesDirect Response Technologies (DRT), the architect of DirectTrack®, provides best-in-breed technology to the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose DRT for the reliability, scalability, and accuracy of its solutions. 

For more information about Direct Response Technologies or DirectTrack, visit our website at www.directtrack.com or contact us at (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack #affiliate #tracking #eucookielaw
Tweet This: Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

 

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ChaCha Selects DirectTrack as Its Performance Marketing Platform

PITTSBURGH – June 28, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that it signed an agreement with ChaCha, a leading, free real-time Q&A service. ChaCha selected Direct Response Technologies’ DirectTrack® affiliate marketing platform to power its affiliate program. 

“As ChaCha’s popularity expanded, we outgrew our previous affiliate platform,” said Shawn Schwegman, chief marketing officer at ChaCha. “We needed a scalable and customizable solution for our affiliates, and DirectTrack was the only product that had the reputation, strong suite of APIs and advanced analytics we required.” 

With ChaCha, users can ask any question from virtually anywhere for free via online (ChaCha.com), mobile SMS text (242-242), iPhone® app or Android™ app – 24/7. ChaCha also has thousands of funny and informative galleries, quizzes and other highly engaging content. Perfect for social networkers, ChaCha affiliates use a custom-built interface to post revenue-generating content to their Twitter accounts, blogs, websites, newsletters, emails or other social profiles, and then earn a commission for each click. 

“Using our suite of APIs and our software development kit, we engineered a highly customized user experience that allows affiliates to seamlessly share ChaCha’s content and accurately track performance,” said George Bordo, general manager at Direct Response Technologies. “The solution allows ChaCha to track millions of cross-channel transactions each month and connect and engage with followers in new ways.”
DirectTrack’s suite of API’s are considered to be the most extensive APIs in the performance marketing industry. The APIs allow DirectTrack clients, such as ChaCha, to create sophisticated and integrated solutions that support unique go-to-market strategies.

About ChaCha
ChaCha is a leading source for free real-time information and answers. Through its unique “ask-a-smart-friend” platform, ChaCha has answered over 2 billion questions since launch from more than 40 million unique users per month via online (ChaCha.com), mobile text (242-242), iPhone app, Android app and voice (1-800-2-ChaCha™).
ChaCha is one of the fastest growing mobile and online publishers according to Nielsen, comScore and Quantcast and was recently named by Forbes as one of America’s Most Promising Companies. Follow ChaCha on Twitter: @ChaCha and @ChaChaMan.

About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
Twitter Tags: #DirectTrack #chacha #affiliate
Tweet This: @DirectTrack chosen by @ChaCha as its performance marketing platform

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DirectTrack Spotlight: Foundations for Managing a Successful Performance Marketing Program


Webinar- Foundations for Managing a Successful Performance Marketing Program


To build a successful performance marketing strategy, you need to study both the big and small pictures. But when you’re so busy keeping up with today’s responsibilities, thinking about what’s over the horizon can seem daunting. Take a break and join Jeff Stevens, our director of Sales, as he discusses what you need to consider if you want to grow your network and increase your affiliate base.

Topics include:

• Using advanced tracking technology to provide you with the additional data you need to better understand the performance of your campaigns.
• How advancements in mobile technology are changing the performance marketing landscape.
• Ways to use ad optimization and targeting for increased conversion rates.
• Whether having a compatible in-house network is right for you.
• Proactive and reactive ways to prevent fraud.

this webinar will provide the information to help you stay ahead of the innovation curve.


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Article: Foundations for a Successful Performance Marketing Program

When it comes to evolution and possible extinction it doesn’t matter what terminology you use. Whether it’s “natural selection,” “the law of the jungle” or “survival of the fittest,” the meaning is the same. Only those who can adapt to their surroundings and outwit their competition will survive.  The principle is extremely relevant to the performance marketing industry at this time, with rapid change making many fear for their own survival. But the fact is that affiliate networks and big brand merchant affiliate programs still have time to adapt.

In this article, George Bordo General Manager at Direct Response Technologies, offers valuable insight to why some performance marketing and affiliate marketing programs succeed, while others fail.  Key topics covered in the article include;
• Optimization
• Adoption of advanced tracking technologies
• Innovation and customization
• Removal of fraud
• Bringing an affiliate program in-house


Download Article Now


To request more information about DirectTrack, please call (877) 546-3823.

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OMG.nl and Tyroo Select DirectTrack as their Affiliate Tracking Platform

PITTSBURGH, Apr 02, 2012 –Direct Response Technologies, a leading provider of global performance marketing solutions and architect of the DirectTrack® affiliate marketing platform, announced that it added two global organizations to its client base. Online Marketing Group (OMG.nl), an online marketing agency in the Netherlands, and Tyroo Media, one of India’s largest ad networks, have chosen DirectTrack® as their preferred tracking platforms.

“Online Marketing Group and Tyroo are among the larger performance ad networks from two of the fastest-growing markets in the world,” said George Bordo, general manager of Direct Response Technologies. “We are excited to provide the technology that helps these influential companies continue to grow their performance marketing presence in their respective regions.”

For more than 10 years, OMG.nl has focused on digital marketing and has paved the way for performance-based marketing in the Netherlands. The company chose DirectTrack after an extensive global search for a performance marketing solution with the flexibility and scalability required to meet their business goals.

“The DirectTrack platform enables OMG.nl to service our world-class affiliate network with a third-party solution, complete with localized interfaces, a robust ad serving suite, and powerful affiliate tools,” said Edwin Basten, CEO of OMG.nl. “We evaluated other affiliate management platforms, but DirectTrack stood out based on the diverse requirements we presented.”

Tyroo faced similar emerging-market challenges before choosing DirectTrack to power their performance ad network. As one of India’s largest advertising agencies, the company saw scalability as one of its main challenges.

“Tyroo was growing quickly and rapidly expanding into new regions, and we needed an affiliate tracking platform that would support and complement our expansion,” said Siddharth Puri, business head of Tyroo Direct. “With DirectTrack, we’ve eliminated all technical barriers, which allowed us to focus on serving India’s most influential advertisers and publishers.”

These new clients are joining an ever-growing list of companies who are turning to Direct Response Technologies to help them drive revenue, increase brand visibility, and expand their businesses on a global scale.

“During 2011, Direct Response Technologies grew our customer relationships and signed some of the world’s most forward-thinking organizations to our client roster,” added Bordo. “We expect 2012 to be just as successful. In fact, we are already off to a great start with the recent launch of DirectTrack X, our affiliate tracking platform that provides new and enhanced features and functionality.”

To learn more about DirectTrack, visit booth #1709 at ad:tech San Francisco, April 3-4, 2012, or visit http://www.directtrack.com/dt/adtech-sf12 .

About OMG.nl

Online Marketing Group was originated from 1998 and was formed through the mergers of Netdirect BV, Mailmedia BV and Urbanology BV. OMG is specialized in e-mail marketing, online social marketing, online lead generation and affiliate marketing. Among OMG’s clients are the larger publishers, National Lotteries, financial institutions, automotive and FMCG suppliers. OMG is an active member of DDMA and Interactive Advertising Bureau.

About Tyroo

Tyroo was started in 2007 and is India’s leading digital media company that reaches more than 20 million unique users in the country, representing more than 50 percent reach of India’s Internet users. It is represented by its businesses Tyroo Direct and Tyroo Audience. Tyroo Direct is the leader in digital performance media. It works with almost all major e-commerce and Internet-based businesses in India to drive results using its performance network of over 1,000 publishers and dynamic re-targeting on display. Tyroo Audience is a leader in digital rich media display advertising. It works with major digital advertising brands and agencies. Tyroo has worked with over 400 unique brands and 1,800 campaigns.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack, #adtechsf, #tyroomedia
Tweet This: @DirectTrack chosen by OMG.nl and Tyroo. Learn more at #adtechsf booth 1709

 

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Metago Chooses DirectTrack for Mobile App-to-App Tracking

PITTSBURGH, Mar 29, 2012 –Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Metago Incorporated, creators of ASTRO File Manager™ mobile productivity software, has chosen the DirectTrack® affiliate tracking platform for app-to-app tracking and mobile ad serving functionality. As one of the most downloaded apps on Google Play (formerly the Android Market) with more than 25 million downloads and 200,000 reviews, ASTRO File Manager helps users organize and manage their pictures, music, videos and other files on their mobile devices.

“With the success of ASTRO File Manager, we wanted to introduce a performance-based, pay-per-download model and needed a scalable and secure technology that allowed us to track app-to-app downloads on Google Play,” said Kent Krueger, vice president of sales, marketing and customer experience at Metago. “After looking at several solutions, we found that DirectTrack was the only affiliate tracking platform on the market with the advanced technology to support our short-term business needs and scale to meet our long-term requirements.”

Using DirectTrack’s proprietary server-to-server tracking technology, Metago now has the ability to accurately track and report on third-party app downloads originating from ASTRO—starting with the original click out of ASTRO to Google Play, and running through to the successful install on a user’s mobile device.

In addition to using DirectTrack’s app-to-app tracking, Metago is benefiting from the platform’s location-specific, in-app ad serving capabilities. Leveraging the banner-level, geo-targeting feature of DirectTrack, Metago serves country-specific ads within the ASTRO File Manager App based on the end user’s location. Once clicked, users are redirected to a pre-determined website, landing page or marketplace (such as Google Play) where they can download the new app.

“Game and app designers are using affiliate-marketing concepts to better target customers and increase revenue,” said George Bordo, general manager of Direct Response Technologies. “Because of its inherent flexibility and scalability, clients such as Metago are using DirectTrack in unique ways to unlock their revenue potential and expand their businesses into new emerging channels without barriers.”

To learn more about DirectTrack or its mobile app-to-app tracking capabilities, visit booth #1709 at ad:tech San Francisco, April 3-4, 2012, or visit http://www.directtrack.com/dt/adtech-sf12.

About Metago Incorporated

Metago is a leading mobile device application firm headquartered in the Atlanta, Ga., metro area. The company sells innovative applications and cloud services for organizing, managing, sharing and backing up content on Android mobile phones and tablets. For more information on Metago, visit http://www.metago.net .

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack, #adtechsf
Tweet This: @DirectTrack chosen by Metago for app-to-app tracking. Learn more at #adtechsf booth 1709


 

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New DirectTrack X Enters Closed Beta Testing Period

PITTSBURGH – Mar. 26, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that its new DirectTrack X affiliate tracking platform has entered the closed beta testing phase. In addition to a new user interface, select beta clients have gained access to a redesigned architecture that offers faster access to critical business information, superior reporting and a more intuitive work flow. To see a demonstration of the new DirectTrack X platform, visit booth #1709 at ad:tech San Francisco, April 3-4, 2012. For more information, visit http://www.directtrack.com/dt/adtech-sf12.

“DirectTrack has long been known as one of the most robust platforms within the performance marketing industry,” said George Bordo, general manager of Direct Response Technologies. “Building on that reputation, we created DirectTrack X to provide our clients with breakthrough technology that helps them work faster and smarter, and know more about their businesses than they ever thought possible.”

The launch of the beta testing phase is the culmination of more than two years of research and development. In addition to providing feedback that will help shape the final DirectTrack X platform, members of the beta testing group have access to:

  A more intuitive user interface for one-click access to critical information, such as trending statistics, customized reports, actionable campaign data and more;
  A more consolidated and comprehensive reporting engine that provides deeper, more enhanced business and campaign data; and
  A highly configurable dashboard that can be customized with user-specific business data.

Some invitations to participate in the closed beta testing process have been sent to select clients and additional invitations will be extended in the coming weeks. DirectTrack clients interested in joining the beta testing advisory group should contact their account development manager.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit http://www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack, #adtechsf
Tweet This: @DirectTrack X enters closed beta testing period. Learn more at #adtechsf booth 1709

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Direct Response Technologies Adds New Features to its DirectTrack Fraud Management Toolkit

PITTSBURGH – Jan. 9, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, has added new fraud management features to its DirectTrack® affiliate marketing platform. Part of a robust fraud management toolkit, the new features are designed to help affiliate networks and merchants spot and eliminate suspicious online activity as well as minimize operating costs and reduce manual processes. 

The new fraud management toolkit provides greater data mining capabilities and draws upon DirectTrack’s proprietary fraud database, which supports non-personal identifiable information (PII) data. The features of the toolkit include:

    • Affiliate quality scrubbing feature that flags suspicious activity;
    • Exclusive third-party data qualification partnerships;
    • Customizable fraud meter for greater flexibility and control; and
    • Fraud traffic trending alerts that warn clients of unusual traffic and conversion patterns. 

“Affiliate networks and in-house affiliate programs constantly struggle to stay ahead of fraud trends to protect their profits and reputations as well as ensure customer confidence,” said George Bordo, general manager, Direct Response Technologies. “DirectTrack helps clients mitigate risk by giving them the advanced tools needed to proactively detect suspicious actions and eliminate fraudulent activity.”
 

To learn more about DirectTrack or its fraud management toolkit, stop by booth #301/303 at Affiliate Summit West on Jan. 8-10, 2012, or visit www.directtrack.com/ASW12.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack, #ASW12
Tweet This: @DirectTrack adds new features to its Fraud Management Toolkit. Learn more at #ASW12 booth 301/303

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Direct Response Technologies Enhances the DirectTrack Affiliate Experience

Upgraded features deliver added mobility, flexibility and convenience

PITTSBURGH – Jan. 5, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, has enhanced its DirectTrack® affiliate management platform with new features that help merchants and networks attract and retain top-performing affiliates. The enhancements include the release of a new mobile affiliate interface and an enriched affiliate payment solution – both of which were designed to increase affiliate satisfaction and stickiness. 

“Affiliate marketers are employing sophisticated strategies to create markets – and profits – for today’s leading brands, and the networks and merchants are demanding solutions that help them keep pace,” said George Bordo, general manager, Direct Response Technologies. “The new and enhanced features within DirectTrack improve the affiliate experience by providing merchants and networks with the competitive tools they need to attract and retain top-performing affiliates.”

To keep pace with an industry that is increasingly going mobile, DirectTrack launched its mobile affiliate interface to provide affiliates with an on-the-go tool to keep up with their busy lives. With this interface, affiliates can access their DirectTrack statistics as well as view and download complete campaign and creative information. This flexibility offers affiliates the opportunity to see how their campaigns are performing as well as view new campaigns and creative from the convenience of their mobile devices.

For those networks and merchants with global footprints, the mobile affiliate interface can be customized and translated into any language.  Direct Response Technologies strategically chose to design this feature as an interface to provide its clientele with the multi-language support needed to expand their businesses globally.

The enriched DirectTrack affiliate solution also now offers a variety of cost-effective payment options via approved third-party payment providers. In addition to having greater flexibility and access to more scalable payment options, DirectTrack clients can pay affiliates in multiple international currencies using global exchange rates that are calculated daily.

“Our comprehensive – and growing – list of features combined with the volume of detailed data that DirectTrack provides, helps better connect the affiliate to the end consumer and allows our clients to reward top-performing affiliates for ongoing consumer behavior,” added Bordo. “By improving the affiliate experience and cementing the affiliate-to-consumer relationship, we are able to accelerate growth for the networks and merchants we serve.” 

To learn more about DirectTrack and its enhanced features, visit booth #301/303 at Affiliate Summit West on Jan. 8-10, 2012

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack, #ASW12
Tweet This: @DirectTrack launches a new mobile affiliate interface and enhanced payments solution. Learn more at #ASW12 booth 301/303.

 

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DirectTrack Spotlight: Emerging Trends in Performance Marketing


Whitepaper: Key Emerging Trends in Performance Marketing


The performance marketing industry has seen significant change and the strategies that worked ten years ago may not be as effective today. As performance marketing continues to become a more prevalent strategy within the overall online marketing mix, innovators and early adopters are leading the way in testing new models and setting trends. This whitepaper explores the latest trends in performance marketing and the factors and technologies that today’s marketing leaders need to consider.

Download Whitepaper Now





Webinar: Beyond the Crystal Ball: Emerging Trends in Performance   Marketing

This webinar covers the the important emerging trends in performance marketing, including: enhanced commission models, performance-based ad serving, the critical role of technology in online marketing, and emerging markets and growth verticals.

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To request more information about DirectTrack, please call (877) 546-3823.

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DirectTrack Adds Social Media Engagement Payouts to the Advanced Commission Configuration Suite

PITTSBURGH – Nov. 9, 2011 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced the addition of a social media engagement payout model within the DirectTrack® affiliate management platform. The new feature allows merchants and networks to easily track and pay affiliates when a referred user interacts with a brand through a social network. DirectTrack is the first affiliate management platform to offer an integrated social media engagement tracking and payout solution.

Social activities that can be monetized using the DirectTrack social media engagement feature include Facebook “like,” Google “+1,” and Twitter “follow.” In addition to broadening affiliates’ earning potential, the feature can increase merchants’ abilities to remarket to social followers and expand brand exposure. 

“Five years ago, few companies dedicated a line item to social media within the marketing budget, but today most understand the value of the medium,” said George Bordo, general manager, Direct Response Technologies. “DirectTrack’s social media engagement capabilities incent affiliates to drive visitors to social media sites and give advertisers the data they need to measure and optimize the success of their social media investment.” 

The new social media payouts feature extends the capabilities of the advanced commission configuration suite by DirectTrack. The suite is designed to help advertisers and networks attract affiliates and motivate high performance results through strategic payout options. By configuring, tracking and paying commissions based on targeted criteria, such as demographic data, ongoing activity, specific products and now social engagement, advertisers and networks can improve return on investment as well as build mutually profitable relationships with affiliates and other marketing partners.

To learn more about the DirectTrack advanced commission configuration suite, visit DirectTrack booth #1310 at ad:tech New York, Nov. 8-10, 2011.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability, and accuracy of its solutions.  A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.DirectTrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

Twitter Tags: #DirectTrack #adtechny
Tweet This: @DirectTrack Introduces a tracking platform innovation: Social Media Engagement Payouts. Learn more at #adtech NY booth 1310.

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Direct Response Technologies Introduces Mobile Performance Marketing Suite

Includes dynamic mobile ad serving, mobile targeting and application tracking capabilities

PITTSBURGH – Oct. 4, 2011 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced it has added a mobile performance marketing suite to its DirectTrack® affiliate management platform. The capabilities are designed to help advertisers, networks and mobile application developers better target and convert their customers who consume information and make purchases via smartphones and tablet computers.

The DirectTrack mobile performance marketing suite is available for all DirectTrack users at no additional cost. It comprises:

  • Dynamic Mobile Ad Serving: Dynamically deliver mobile advertising optimized for the mobile users and their devices. Accurately track mobile clicks through to conversion. Use traditional ad rotators within a pure mobile environment. Fully compatible with leading mobile ad networks.
  • Advanced Mobile Targeting: Use an array of fixed, variable, and demographic settings to target mobile users; transaction, viewer and revenue caps; time of day or week; and gender, income and age criteria.
  • Mobile Application Installation Tracking: Track affiliate-referred mobile application (app) installations and commission the appropriate affiliate or publisher.

“Mobile devices are rapidly changing the consumer’s ability to access the Internet on their terms,” said George Bordo, general manager, Direct Response Technologies. “This opens up great immediate and long-term opportunities for mobile advertising and commerce. To compete in the global mobile economy, advertisers and mobile app developers need access to robust mobile optimization and tracking capabilities like the ones offered in the DirectTrack mobile performance marketing suite.”

To learn more about the DirectTrack mobile performance marketing suite, visit DirectTrack booth #1310 at ad:tech New York, November 8-10, 2011.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability, and accuracy of its solutions.  A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.DirectTrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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Direct Response Technologies Introduces DirectTrack Advanced Commission Configuration Suite

Structures affiliate commissions to drive strategic business results

PITTSBURGH – Oct. 26, 2011 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced it has added an advanced commission configuration suite to its DirectTrack® affiliate management platform. The new suite is designed to help advertisers and networks attract affiliates who are highly motivated by multiple payout options. By configuring, tracking, and paying commissions based on targeted criteria, such as demographic data, ongoing activity and specific products, advertisers and networks can improve return on investment (ROI) as well as build mutually profitable relationships with affiliates and other marketing partners. The new DirectTrack suite will be demonstrated at ad:tech New York in Booth 1310.

“The ability to easily configure, track and pay for achievement of targeted results is leading the evolution of performance marketing,” said George Bordo, general manager, Direct Response Technologies. “Historically, affiliates and partners were commissioned based on simple and untargeted actions like clicks or leads, but DirectTrack users now can configure commissions to incent activity that drives strategic business results.”

The advanced commission configuration suite supports custom triggered, user engagement, and product-specific payout models. The custom triggered payouts model allows advertisers and affiliate networks to set payout parameters based on keywords or actions. For example, an advertiser can launch a campaign for consumer enrollments and define payouts based on age, gender and geography, providing a better ROI and incenting affiliate behavior. They could pay $2 for a male over age 40 who lives in the Northeast, while paying $5 for a female between the ages of 25 and 30 who lives in Los Angeles.

Under the user engagement payouts model, networks and advertisers can track referred users over the lifetime of the relationship and pay affiliates for users’ ongoing activity. For example, an affiliate could be paid a commission once when a referred user books airfare and again six months later when the user returns to purchase another flight or a rental car. The product-specific payout model allows advertisers to upload their entire product catalog into DirectTrack and assign payouts by product.

“We’re seeing these commission models being used to develop sophisticated one-to-one advertiser/affiliate engagements that both parties can agree on quickly, implement easily, forecast accurately, and deliver to reliably,” said Bordo.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world’s most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response for the reliability, scalability, and accuracy of its solutions.  A trusted advisor since 1994, Direct Response helps clients drive revenue, improve efficiency and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.DirectTrack.com or call (866) 773-4460.

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

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DirectTrack Spotlight: True Cost of Ownership


Whitepaper: When “Free” Costs More than Expected. The True Cost of Affiliate Tracking Software


Everyone loves a bargain, but is buying cheap affiliate tracking software a smart decision? When it comes to buying software, do you get what you pay for?  Learn more about the Total Cost of Ownership and what questions to ask in our latest whitepaper:  “When ‘Free’ Costs More Than Expected.”

Download Whitepaper Now





Article: Can You Afford to be Cheap? The Total Cost of Software Ownership- by George Bordo

There are a wide variety of affiliate tracking solutions available which means that it is easy to become confused by the many factors that need to be considered, including the costs associated with each. Initial setup costs can range in price from zero up to thousands of dollars, but the key metric to consider is what is known as total cost of ownership (TCO). In this article from Revenue Performance, George Bordo, General Manager at Direct Response Technologies, offers valuable insight to help any decision maker answer the question; Can You Afford to be Cheap?


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To request more information about DirectTrack, please call (877) 546-3823.

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DirectTrack Spotlight: CrossPublication

The first and most trusted source for campaign exchange, DirectTrack’s CrossPublication™ allows online advertisers and affiliate networks to easily share campaign offers with one another – extending the reach of all offers. As networks share with other networks, the offer gains mass exposure and reaches hundreds of DirectTrack-powered affiliate networks in real time.  Owners of the offer (the “parent”) can selectively approve or deny affiliate networks, and simultaneously maintain control of the offer as each affiliate network becomes an affiliate (the “child”) within the system.  Networks can be paid as normal affiliates or under different terms and rates, depending on the needs of each party involved in the campaign exchange.

Additional benefits include:

    •  All campaign and creative data are automatically transferred to the “child” network once approved. There is no need to set up new campaigns.

    •  No additional tracking codes are needed since both parties in CrossPublication use the platform. Reporting will automatically be in sync between the two systems.

    •  CPA and CPS campaigns, the most prolific offer types with the highest revenue potential, are seamlessly shared, in addition to other traditional campaign types such as CPC and CPM.

    •  DirectTrack networks can participate on both sides of the fence by cross-publishing their offers to other networks and can increase their campaign availability to their affiliate base by applying to run existing campaigns.  By giving advertisers and networks the ability to push out their offers to other DirectTrack networks, CrossPublication provides an additional revenue stream – with minimal effort – as more campaigns and networks are added.

    •  CrossPublication currently includes thousands of offers organized by campaign type, category, company, and payout.

    •  Third-party functionality is supported and maintained, which allows clients to cross-publish live offers on the fly.


Not using CrossPublication or need more information?  Contact your Account Development Manager to take advantage of this one-of-a-kind offering and start increasing your revenue today. 

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EU “Cookie law” FAQ

What is the “Cookie Law”?

The term “Cookie Law” is the common name given to a portion of new laws within the European Union.  The original directive, officially known as 2009/136/EC, was recently amended to include additional language regarding how information is gathered from web users via the use of cookies. On May 26, 2011, all member states within the European Union (EU) are required to have laws in place to comply with what’s been termed “the EU cookie law.” 

What happened on May 26th?

Not much.  While the deadline for compliance was May 26, 2011, only Estonia, Denmark, and the United Kingdom somewhat complied.  The remaining 24 member states have yet to publish any guidance. 

What is the impact on me or my company?

It is impossible to know with certainty what effect new EU cookie regulations will have on European performance marketing and e-commerce. We recommend that you contact your legal counsel for specifics regarding your company and the laws and regulations it faces within the European Union. 

What is a “cookie”?

By definition, a cookie is a bit of text that is stored on a user’s computer.  Once deployed, a cookie can remember your login information (a “remember me” function), help personalize the web page functions you prefer (the U.S. edition versus the international edition of cnn.com), or what items you’ve placed into a site’s shopping cart for purchase.  There are two types of cookies:  session cookies and persistent cookies – both of which have legitimate purposes in supporting ecommerce.

Does this effect DirectTrack?

The UK’s Information Commissioner’s Office is the first official member-state specific organization to issue guidance.  The ICO states that those cookies that are “strictly necessary” to providing a service are exempt from the new rules.  DRT believes that the cookies used in the application of our directTrack software may fall within the “strictly necessary” guidelines, but we won’t know until more information and guidance is released.

What is the European Union?

The European Union (EU) is an economic and political union of 27 member states which are located primarily in Europe

How do I know whether my business practices are legal based on this new directive?

The information provided by Digital Response Technologies is intended for informational purposes only.  Each member state within the European Union may enact different laws.  Any company or person affected by these laws should contact their legal counsel for specific information related to these new laws. 


We will continue to publish additional materials regarding this very important issue.

For questions specific questions about DirectTrack, or to learn how our customizable solutions can keep you compliant, call 1-866-773-4460.

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Top 5 Myths about the European Union’s “Cookie Law.”

1.  MYTH: The European Union creates laws by which all citizens of Europe must abide.

Fact:

The European Union (EU) is an economic and political union of 27 member states which are located primarily in Europe.  The EU, through its European Parliament, issues directives which then must be interpreted and turned into laws within each of the 27 member states.  Citizens within those individual countries (also known as member states) must comply with the laws of their specific country; they do not abide by the EU directives. 

2.  MYTH: All EU member states enacted cookie law legislation by the May 26 deadline.

 

Fact:

As of June 16, 2011, only three member states enacted any type of law. Estonia and Denmark have laws on their books.  The United Kingdom enacted a law but will delay enforcement of the law until May 2012.

3.  MYTH: Cookie laws will protect me from malicious access to my hard drive and my personal information. 

Fact:

If someone intends to maliciously gain access to information on your hard drive, they will not use cookies to do so. Cookies are small bits of text that store specific information that is placed on your computer by a specific domain.  They are intended to store small pieces of information such as your username, website preferences, or to track your browser history.  For example, a cookie serves up your username and password on a website’s “remember me” function. They do not “search” your hard drive for personal data.

4.  MYTH: Cookies spread viruses.

Fact:

Cookies don’t spread computer viruses.  They are simply text files that can be deleted at any time.  Cookies are not designed to be “executable” files, and therefore, do not have the capacity to spread viruses. If a hacker writes malicious code – also known as a Trojan Horse – into a program or file and a user downloads it, the Trojan could possibly “read” the harmless cookies that are stored on your computer. 

5.  MYTH: I can’t control cookies, so this law will be a good thing.

Fact:

Computer users can easily alter their browser settings to limit or refuse cookies.  Each browser (e.g. Internet Explorer, Firefox, Google Chrome) has different instructions; generally, you can find your settings in your browser’s “tools” and/or “options” tabs.  It’s important to note that if you change or limit your cookie settings, your favorite website may not work the way you like.


We will continue to publish additional materials regarding this very important issue.

For questions specific questions about DirectTrack, or to learn how our customizable solutions can keep you compliant, call 1-866-773-4460.

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New EU Laws on Cookie Tracking

In late 2009 the European Parliament amended a longstanding e-privacy directive (2009/136/EC) to include guidelines regarding how information is gathered from web users via the use of cookies. On May 26, 2011, all member states within the European Union (EU) are required to have laws in place to comply with what’s been termed “the EU cookie law.” 

The individual member states must draft and enact their own laws to ensure compliance, and we don’t yet know what those laws will stipulate. However, we do know that on May 8, 2011, the United Kingdom’s Information Commissioner’s Office (ICO) provided additional advice to help UK businesses ensure compliance. The ICO advised that businesses get user consent before placing a cookie on the user’s computer. The advice noted that “consent may be signified by a subscriber who amends or sets controls on the internet browser which the subscriber uses or by using another application or programme to signify consent.” New information also states that cookies that are “strictly necessary” to providing a service are exempt from the new rules.

DirectTrack: Maximum Results; Maximum Confidence

It is impossible to know with certainty what effect new EU cookie regulations will have on European performance marketing and e-commerce. We will first need to see what laws each member state implements, and how each member state monitors compliance with those laws. Be sure to contact your legal counsel for specifics regarding your company and the laws and regulations it faces within the European Union. However, here’s what we can tell you today with 100 percent confidence:

DirectTrack offers robust hybrid tracking methodologies that utilize both cookie-based and proprietary cookie-less tracking with each transaction. This use case allows instant compliance with emerging cookie regulations while maximizing your performance marketing revenue.


    Cookie-Based and Cookie-Less Options: As the leading developer of truly global affiliate marketing and tracking software, we’ve long offered both cookie-based and cookie-less technology. The cookie-less option – a proprietary “hybrid” tracking methodology – is designed to supplement cookie-based technology by enabling advertising affiliates to take credit and receive commission for previously unaccounted leads and sales.

    Server-Based (Server-to-Server) Pixel Tracking: In addition to standard client-based pixel tracking, DirectTrack also supports server-based pixel tracking. With server-based tracking, nothing is required to be placed on a consumer’s machine. By passing in the necessary variables through the linking URL, a DirectTrack pixel will capture the variables from the URL string when a transaction – such as a sale or lead – is processed.

    Mobile Tracking: Using a Server-to-Server pixel, DirectTrack mobile affiliate tracking utilizes a cookie-less methodology to track a click through to a conversion all within a mobile environment. This session-dependent method of tracking is widely used by top mobile marketers around the world, many of whom rely on DirectTrack to power their mobile-based affiliate programs.

    Manual Conversion Uploads: Another form of cookie-less tracking is the often overlooked, but still relevant form of capturing transactions: the manual data file upload. DirectTrack offers the ability to manually upload conversions via various methods including CSV file, API, FTP, and datafeed.

    Manual Conversion Assignment: Another key feature of DirectTrack hybrid tracking technology is the ability to manually perform conversions. Often times, a pixel call will not convert because of possible data discrepancies or invalid data. With DirectTrack, a report is provided that contains all unconverted pixel call attempts along with additional information which will allow the client to manually credit a conversion to an affiliate.

You Don’t Need a Crystal Ball

As the leading provider of global performance-driven software solutions, we are committed to keeping our clients and partners informed of industry issues like the EU cookie laws. That means that whenever it comes to privacy and consumer protection compliance – whether the issue is CAN-SPAM compliance, EU cookies, or the next big thing – you don’t need a crystal ball to remain confident about your program’s long-term viability. 

Here are some resources that you can use to learn more about emerging EU cookie regulations:

The Information Commissioner’s Office – The Information Commissioner’s Office is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
IAB Europe – The European trade association of the digital and interactive marketing industry representing the national trade associations and corporate members.
Your Online Choices – A guide to online behavioural advertising (UK).
Official Journal of the European Union – The actual Directive verbiage.


We will continue to publish additional materials regarding this very important issue.

For questions specific questions about DirectTrack, or to learn how our customizable solutions can keep you compliant, call 1-866-773-4460.

 

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OPTIZMO Announces DirectTrack Integration

AUSTIN, TX, Jan 04, 2011—OPTIZMO Technologies announces the integration of their email suppression list management and email compliance solutions into DirectTrack, the affiliate management platform from Digital River business unit, Direct Response Technologies. Found in over 45 countries and translated into 13 languages, DirectTrack offers global market reach through powerful performance marketing and affiliate tracking solutions.

Compliance Optimized—This robust integration offers mutual OPTIZMO and DirectTrack clients access to more speed, efficiency and analytical data. OPTIZMO’s email suppression list system provides analytics, including daily stats, graphs and the newly developed Alert Feedback Loop, which organizes and delivers valuable alert feedback to networks for complaints, seed hits and publisher non-compliant notifications.

Since 1994, some of the world’s leading merchants, ad networks, agencies and publishers have relied on Direct Response Technologies’ proven solutions and deep expertise to help them maximize their affiliate channel profitability, reach and branding. Direct Response Technologies is a business unit of Digital River, a leading provider of global e-commerce solutions.

George Bordo, General Manager of Direct Response Technologies, said, “We can help our clients maintain credibility as responsible advertisers by providing them easy access to an email compliance solution. The integration of DirectTrack with OPTIZMO provides expedited access to a leading solution for cleansing substantial email lists, which translates into quick and efficient results for our clients.”

All Systems Go—Early 2011, OPTIZMO plans to make further investments in scalability and broaden their reach as well as craft new technology to further enhance current systems. Known most for the speed in which their system can collect and distribute data, OPTIZMO will be looking to provide more custom development, more user-defined features and more transparency within the email space—all of which supports their customer focus and end-user experience as the pinnacle of what drives their company forward.

About OPTIZMO
OPTIZMO Technologies, LLC is a Web-based application, providing advertisers and affiliate networks a cutting edge online solution for managing email suppression lists and email marketing campaigns. OPTIZMO’s focus is not only on email efficiency, CAN-SPAM email compliance and consumer data security, but, even more pertinent—usability, cost savings and the future of Web 2.0. www.optizmo.net

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View-Through Conversion Tracking

DirectTrack is pleased to announce the release of its view-through conversation tracking feature. Also known as post-impression tracking, this feature will enable clients to identify and understand whether an online ad that was seen but not clicked (an “impression”) drove a desired consumer action.

These conversions not only provide business insight, they allow clients to attribute and monetize more of their existing traffic and transactions to downstream leads and sales, resulting in many more opportunities for due credit and revenue. And they provide full visibility into the consumer decision-making process—valuable information that can be used to increase online profitability, creative effectiveness and overall brand value.

Today’s web-savvy consumer often engages differently with online ads than they did in the past. For example, rather than immediately clicking on a product ad to make a purchase, consumers often search for additional information about it elsewhere online before making their purchase.

With DirectTrack’s view-through conversion tracking, clients now have a powerful new tool to accurately attribute a conversion to the ad impression that drove their result. This ensures that their online ad campaigns and brand are receiving the maximum revenue, visibility and due credit possible.

Key Client Benefits/Features:

  * Attribute impression traffic to leads and sales, resulting in even more revenue,
    brand visibility and campaign accountability
  * Further quantify and qualify the value of online efforts in relation to campaigns
    beyond just brand recognition and awareness
  * Optimize online ad campaigns, resulting in more revenue and higher network payouts
  * Gain greater insight into customer behaviors, creative effectiveness, optimal
    ad placement and overall campaign performance ROI
  * Achieve big-picture understanding and operational efficiency with centralized platform interface access
  * Set custom feature parameters, including effective timeframes, conversion rules, and more

About DirectTrack:

Found in over 45 countries and translated into 13 languages, DirectTrack is one of the most powerful, accurate and feature-rich performance marketing and affiliate tracking solutions.

Since 1994, the world’s leading merchants, ad networks, agencies and publishers have relied on our proven solutions and deep expertise to help them maximize their affiliate channel profitability, reach and branding.

DirectTrack Marketing
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DirectTrack Certified-Accurate Tracking

Thought to be the only affiliate marketing and tracking platform on the market to have had its tracking accuracy confirmed and validated by a reputable third party interactive media audit company, DirectTrack has officially been certified accurate by Elgin, Illinois-based ImServices Group (www.imservicesgroup.com). This certification ultimately assesses DirectTrack’s adherence to industry best practices published by the Interactive Advertising Bureau (IAB) and the Media Rating Council.

“Independent third-party tracking certification not only confirms our knowledge of the proven accuracy of our platform, it illustrates our continued commitment to delivering the highest degree of confidence in the accuracy of our technology,” noted DirectTrack General Manager, George Bordo. “Our customers and the market demand accurate tracking–and we’ve taken the lead in introducing this next generation initiative to provide the utmost confidence in our solutions,” stated Bordo.

As part of the accreditation test process, ImServices has validated that DirectTrack processes clicks, leads and sales measurement data consistently and completely; that DirectTrack is delivering and recording ad impressions, clicks, leads and sales in accordance with the IAB Guidelines; and that DirectTrack’s existing filtration methodology includes checks to ensure that only authorized and approved activity is counted.

DirectTrack is a real industry innovator in providing additional tracking assurances to their clients via a third-party auditing of their platform and methodologies,” said Dick Bennett, President and CEO of ImServices. “Through our comprehensive validation process measured against IAB standards, the core DirectTrack tracking engine proved to be consistently accurate in our tests,” noted Bennett.

DirectTrack Marketing
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DirectTrack Enhanced Lead Management

DirectTrack is pleased to announce the release of its enhanced Lead Management application. This comprehensive end-to-end lead generation solution tightly integrates advanced real-time lead management and data brokering functionality, with the industry-standard affiliate marketing platform, DirectTrack. Ad networks, online lead brokers and merchants now have a powerful new tool at their disposal to help them capture, verify, enhance, score and monetize their affiliate channel leads. And in the case of performance-based advertising networks, a formidable means to help them obtain a greater portion of their established advertiser’s online marketing budgets.

“Our new enhanced lead management solution combines robust lead capture and distribution capability with our proven affiliate tracking platform, giving clients what we believe to be the most comprehensive and flexible feature set available today from a single-source solution,” noted DirectTrack General Manager, George Bordo. “Clients not only get a viable new tool to generate more revenue from existing lead inventory, but a cost-effective and efficient solution that adds significant value to their current offerings while helping control the overall quality of their lead data,” stated Bordo.

DirectTrack’s new Lead Management solution utilizes flexible real-time host and post delivery methods, including HTTP, Get, email batch and API–providing clients with a multitude of lead delivery and distribution options based on the technical requirements of their advertisers/lead buyers.

Other innovative features include Dynamic Commissions/Payouts, which enable clients to define multiple payout tiers per distribution list based on lead qualities. Lead scoring and qualification is also available through an integrated third-party data aggregator.

With impressive end-to-end lead management capability, DirectTrack’snew solution is ideally designed to help discriminating online marketers leverage the power of the affiliate channel; control the quality of their lead data; and ultimately maximize revenue generated per lead-all from the convenience of single, intuitive “certified-accurate” affiliate tracking and marketing platform.

DirectTrack Marketing
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Digital River Reports Fourth Quarter and Full Year 2010 Financial Results

MINNEAPOLIS, Jan. 27, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, reports its fourth quarter and full year financial results.

Fourth Quarter and Full Year Ended Dec. 31, 2010
GAAP Results
Fourth quarter revenue totaled $97.7 million, compared to $104.9 million during the same period in 2009. These results were at the top end of management’s fourth quarter revenue guidance of $95 - $98 million. For the full year 2010, Digital River reported revenue of $363.2 million, compared to $403.8 million reported in 2009.

Fourth quarter GAAP net income was $5.4 million, or $0.14 per diluted share, and compared to GAAP net income of $13.6 million, or $0.36 per diluted share, in the fourth quarter of 2009. This year’s results were in line with management’s fourth quarter earnings guidance of $0.12 - $0.15 per diluted share, adjusted for the issuance of the convertible debt. For the full year 2010, GAAP net income was $15.7 million, or $0.41 per diluted share, and compared to GAAP net income of $49.8 million, or $1.32 per diluted share, during the same period in 2009.

Non-GAAP Results
Fourth quarter non-GAAP net income was $11.7 million, or $0.29 per diluted share. This compared to non-GAAP net income of $15.3 million, or $0.40 per diluted share, in the fourth quarter of 2009. The company’s results exceeded management’s fourth quarter earnings guidance of $0.25 - $0.28 per diluted share, adjusted for the issuance of the convertible debt. For the full year 2010, non-GAAP net income was $33.9 million, or $0.88 per diluted share. This compared to non-GAAP net income of $67.8 million, or $1.80 per diluted share in 2009.

Non-GAAP net income is computed by starting with GAAP pre-tax income as reported on the company’s statement of operations, then adding back amortization of acquisition-related intangibles, stock-based compensation expense, unrealized investment gain or loss, and restructuring costs. This amount is then taxed at 27 percent to arrive at non-GAAP net income. Non-GAAP net income per diluted share is then calculated by adjusting non-GAAP net income, adding back debt interest expense and issuance cost amortization, net of tax benefit. This amount is then divided by fully-diluted shares outstanding to derive non-GAAP diluted net income per share. To provide further clarity, a detailed reconciliation on the comparability of the GAAP and non-GAAP data has been provided in table form following the financial statements accompanying this release.

“Our fourth quarter revenue was strong and non-GAAP earnings exceeded expectations. Overall, 2010 was one of the best years of operational execution in the history of the company,” said Joel Ronning, Digital River’s CEO. “We entered last year with an objective to replace 30 percent of our revenue after the loss of a major client and align our expenses with our growth profile. We not only accomplished that but also exited 2010 a much more diversified business. In 2011, we see more opportunity for sustainable growth across more markets than ever before and are extremely optimistic about our future.”

2011 Guidance
Management’s forward-looking financial expectations for first quarter and full year 2011 are as follows:

For the first quarter ending March 31, 2011, Digital River expects approximately:
• Revenue of $98 million dollars;
• GAAP diluted net income per share of $0.16, using GAAP weighted average diluted shares outstanding of 38.4 million;
• Non-GAAP diluted net income per share of $0.29, using non-GAAP weighted average diluted shares outstanding of 45.4 million; and
• GAAP and non-GAAP tax rates of 21 percent.

For the full year ending December 31, 2011, Digital River expects approximately:
• Revenue of $404 million dollars;
• GAAP diluted net income per share to grow 36 percent to $0.56 per share from $0.41 per share in 2010, using   GAAP weighted average diluted shares outstanding of 38.6 million shares in 2011;
• Non-GAAP diluted net income per share to grow 19 percent from a revised $0.95 to $1.13 per share, using non-GAAP weighted average diluted shares outstanding of 45.6 million shares for 2011;
• Capital expenditures of $30 million;
• Annual stock-based compensation expense of $23 million;
• Interest income of $3.9 million;
• Interest expense and debt issuance amortization costs of $9 million; and
• GAAP and non-GAAP tax rates of 21 percent.

Note, as part of this release, Digital River has provided a non-GAAP financial table that revises historical non-GAAP measures, using the company’s new 21 percent tax rate for comparability purposes.

Digital River will hold a conference call today at 4:45 p.m. EST to discuss fourth quarter and full year financial results. A live webcast of Digital River’s earnings conference call can be accessed on the Investor Relations section of its corporate website. Alternatively, a live broadcast of the call may be heard by using conference ID #35996781 and dialing (877) 303-3145 inside the United States or Canada, or by calling +1 (408) 427-3861 from international locations. A webcast replay of the call will be archived on Digital River’s corporate website. 

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding the company’s anticipated future growth, including future financial performance, as well as statements containing the words “anticipates,” “believes,” “plans,” “will,” or “expects” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the company, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: the company’s operating history and variability of operating results; competition in the e-commerce market; challenges associated with international expansion; the variability of foreign exchange rates; our ability to successfully manage our business while undertaking significant internal investments; our ability to achieve favorable tax rates in our international operations; and other risk factors referenced in the company’s public filings with the Securities and Exchange Commission, including the Form 8-K dated October 25, 2010. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in Digital River’s most recent reports on Form 10-K and Form 10-Q, each as it may be amended from time-to-time.

The forward-looking statements regarding first quarter 2011 reflect Digital River’s expectations as of Jan. 27, 2011. Results may be materially affected by many factors, such as changes in global conditions in the financial services markets and consumer spending, fluctuations in foreign currency rates, the rate of growth of online commerce and the Internet, progress with key partners and other factors. The guidance assumes, among other things, that there are no changes to stock-based compensation expense and anticipated tax rates. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s analysis only as of the date hereof. The company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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Digital River Acquires Journey Education Marketing

MINNEAPOLIS – September 7, 2010 – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it has acquired Journey Education Marketing, Inc., (JourneyEd) a leading reseller of software and hard goods for students, faculty, educational institutions and public school districts in the U.S. K-12 and post-secondary academic markets. Journey Education Marketing owns, markets and operates two of the leading brands in the education market, JourneyEd and Academic Superstore. Digital River acquired JourneyEd through an all cash transaction and expects the acquisition to be accretive to earnings in 2011. Other financial terms related to the transaction were not disclosed.

“We are excited to welcome JourneyEd and their team of education market experts to Digital River,” said Joel Ronning, Digital River’s CEO. “By bringing our industry-leading online distribution channels together under one e-commerce solution, we can create an unmatched opportunity for companies looking for a fast and cost effective way to gain access to new markets and millions of potential customers. The addition of JourneyEd’s academic distribution channels to our established network of retail, affiliate and channel partners will enable us to create natural cross-sell opportunities for our software, consumer electronics and game clients.”

The JourneyEd and Academic Superstore brands manage tens of thousands of academic e-stores that engage in the sale of popular software titles and other education-related goods, such as computer hardware and accessories, books and backpacks. The e-stores feature products from a variety of market leaders, including Adobe, Autodesk, Corel, LeapFrog, Logitech, Microsoft, Parallels, Sony, VMware and Wacom.

A significant share of the education market purchases products through JourneyEd and Academic Superstore and their channel partners, which includes college bookstores and national bookstore chains. The addressable U.S. education market includes more than 75 million students, faculty and staff.

“This business combination provides both companies added advantages in their respective markets as well as opens new opportunities,” said Michael Fischler, CEO of JourneyEd. “With Digital River’s backing, we plan to capitalize on their digital delivery capabilities and expand the distribution of our education catalog through their online network of channel partners. At the same time, we look forward to offering Digital River clients access to a sought after channel and customer base.”

About Journey Education Marketing, Inc.

Founded in 1990, Journey Education Marketing, Inc. (JourneyEd) based in Dallas, Texas, is the leading multi-channel software marketer to the K-12 and post-secondary academic markets, which include students, faculty, staff, educational institutions and public school districts. Our Academic eStore Network, which includes thousands of online e-stores, offers thousands of market-leading software and technology products, including those published by Microsoft and Adobe.>/p>

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenue as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website or call +1 952-253-1234, or follow us on Twitter.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements regarding Digital River’s and Journey Education Marketing’s, anticipated future performance, including the ability of Digital River and Journey Education Marketing to integrate their product offerings; as well as statements containing the words, “believes,” “intends,” “expects” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s variability of operating results; competition in the electronic commerce and education markets; the issues associated with integration of the companies’ technologies; the ability of the combined companies to successfully offer expanded capabilities and services in the global online and education markets and the market’s acceptance of such offerings, and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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Digital River Releases First Quarter 2010 Financial Results

MINNEAPOLIS, April 29, 2010 — Digital River, Inc. (NASDAQ: DRIV),a leading provider of global e–commerce solutions, reports its first quarter financial results.

First Quarter Ended March 31, 2010:

GAAP Results
First quarter revenue totaled $98.7 million, compared to $102.9 million during the same period in 2009. These results were in line with management’s first quarter revenue guidance of $95 – $99 million. Core revenue for the first quarter, which excludes all Symantec revenue, was $81.5 million.

First quarter GAAP net income was $7.0 million, or $0.18 per diluted share. This compares to GAAP net income of $13.3 million, or $0.36 per diluted share, in the first quarter of 2009. These results exceeded management’s first quarter earnings guidance of $0.05 – $0.10 per diluted share.

Non–GAAP Results
First quarter non-GAAP net income was $11.4 million, or $0.30 per diluted share. This compares to non–GAAP net income of $20.8 million, or $0.56 per diluted share, in the first quarter of 2009. These results exceeded management’s first quarter earnings guidance of $0.18 – $0.23 per diluted share.

Non–GAAP net income is computed by starting with GAAP pre–tax income as reported on the Company’s statement of income, then adding back the write–off of debt financing costs, amortization of acquisition–related intangibles, one–time restructuring charges and stock–based compensation expense, to calculate non–GAAP pre–tax income. This amount is then taxed at 27 percent to arrive at non–GAAP net income. This amount is then divided by fully–diluted GAAP shares outstanding, which includes shares underlying the Company’s convertible senior notes, to derive non–GAAP diluted net income per share. To provide further clarity, a detailed reconciliation on the comparability of the GAAP and non–GAAP data has been provided in table form following the financial statements accompanying this release.

Today, the Company also announced an anticipated second quarter charge of approximately $2 million. The charge is primarily related to a reduction in workforce.

2010 Guidance

Forward–looking guidance for the quarter ending June 30, 2010, is as follows:

Second Quarter

Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.Core revenue, (revenue excluding Symantec) is expected to increase 15 percent compared to the same period last year:

Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.Revenue related to Symantec is expected to be approximately $4.5 million;

Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.Restructuring charge of approximately $2 million, primarily related to a reduction in workforce;

Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.GAAP diluted net loss per share of $0.12, assuming a 28 percent tax rate; and

Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.Non–GAAP diluted net income per share of $0.05, assuming a 27 percent tax rate.

Digital River will hold a conference call today at 4:45 p.m. EDT to discuss first quarter financial results. A live webcast of Digital River’s earnings conference call can be accessed at http://www.digitalriver.com/investorrelations/ Alter.natively, a live broadcast of the call may be heard by using conference ID # 69894855 and dialing (877) 303–3145 inside the United States or Canada, or by calling +1 (408) 427–3861 from international locations. A webcast replay of the call will be archived on Digital River–s corporate Web site.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e–commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi–channel e–commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company´s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi–lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at http://www.digitalriver.com or call +1 952–253–1234.


Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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Digital River Globalocity Conference Offers Insight on Accelerating Global E-Commerce Revenue

MINNEAPOLIS – Nov. 12, 2010 – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced its European e-commerce conference, Digital River® Globalocity™ is being held at The Langham in London, United Kingdom, from Nov. 16-17. With the theme “accelerating global revenue,” the conference offers online merchants actionable ideas for accelerating profitable e-commerce sales.

The event, which attracts multi-national companies owning some of the world’s most recognized brands, features an impressive group of keynote speakers, including:

•Joel Ronning, Digital River founder and CEO, who will give an opening address about the economics and power of the direct-to-consumer relationship;
•Mitch Joel, author of Six Pixels of Separation and one of North America’s leading digital visionaries, who will offer best practice strategies for mastering today’s digital market; and
•Sucharita Mulpuru, vice president and principal analyst for Forrester Research and leading expert on e-commerce, multi-channel tactics and online shopping trends, will discuss multi-channel marketing best practices.

“World-class e-commerce demands intensive resources,” said Joel Ronning, Digital River’s CEO. “We provide our clients the best possible global resources and support them in preparing a results-oriented e-commerce strategy. Digital River’s Globalocity event is one of the largest global networks of e-commerce and e-marketing practitioners and experts. Attendees will walk away with the resources they need to expand their online presence and take a bigger share of the e-commerce market.”

Globalocity attracts executives; e-commerce, e-marketing and business managers; as well as IT decision makers. Globalocity attendees will benefit from:

•Educational sessions offering new ways to optimize online channels and grow e-businesses globally;
•Practical demonstrations of the newest e-commerce and e-marketing technologies;
•Consultations with many of the industry’s top e-commerce and e-marketing experts; and
•Networking with attendees from the software, consumer electronics, games, retail and other industries.

For more information or to register for Digital River Globalocity, please visit www.goglobalocity.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234.

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Digital River Reports Third Quarter 2010 Financial Results

MINNEAPOLIS – Oct. 25, 2010 – Digital River, Inc. (NASDAQ: DRIV) , a leading provider of global e-commerce solutions, reports its third quarter financial results.Third Quarter Ended Sept. 30, 2010

GAAP Results
Third quarter revenue totaled $85.0 million, compared to $99.4 million during the same period in 2009. These results exceeded management’s third quarter revenue guidance of $77.6 million.

Third quarter GAAP net income was $5.9 million, or $0.15 per diluted share. This compared to GAAP net income of $11.0 million, or $0.29 per diluted share, in the third quarter of 2009. These results exceeded management’s third quarter guidance of a net loss of $0.02 per share.

Non-GAAP Results
Third quarter non-GAAP net income was $7.7 million, or $0.20 per diluted share. This compared to non-GAAP net income of $15.9 million, or $0.42 per diluted share, in the third quarter of 2009. These results exceeded management’s third quarter earnings guidance of $0.13 per diluted share.

Non-GAAP net income is computed by starting with GAAP pre-tax income as reported on the company’s statement of operations, then adding back amortization of acquisition-related intangibles, stock-based compensation expense, unrealized investment gain or loss, and one-time restructuring costs, to calculate non-GAAP pre-tax income. This amount is then taxed at 27 percent to arrive at non-GAAP net income. This amount is then divided by fully-diluted GAAP shares outstanding, which includes shares underlying the company’s convertible senior notes, to derive non-GAAP diluted net income per share. To provide further clarity, a detailed reconciliation on the comparability of the GAAP and non-GAAP data has been provided in table form following the financial statements accompanying this release.

“Our third quarter revenue and earnings results exceeded our expectations,” said Joel Ronning, Digital River’s CEO. “Since the loss of a major client last October, we have made tremendous progress delivering on our commitment to replace lost revenue and drive growth. We have won major new business in software, consumer electronics and games, adding industry-leading clients to our portfolio. We are in the process of launching more stores for more clients than at any other time in the history of the company and remain very optimistic about Digital River’s future prospects.”

2010 Guidance

Digital River’s forward-looking guidance for the quarter and full year ending Dec. 31, 2010, is as follows:

Fourth Quarter

•Revenue of approximately $95 - $98 million;
•GAAP diluted net income per share of $0.15 - $0.18, assuming a 28 percent tax rate; and
•Non-GAAP diluted net income per share of $0.28 - $0.31, assuming a 27 percent tax rate.

Full Year

•Revenue of approximately $360.5 - $363.5 million;
•GAAP diluted net income per share of $0.43 - $0.45; and
•Non-GAAP diluted net income per share of $0.87 - $0.90, assuming a 27 percent tax rate.

Digital River will hold a conference call today at 4:45 p.m. EDT to discuss third quarter financial results. A live webcast of Digital River’s earnings conference call can be accessed at http://www.digitalriver.com/investorrelations/ Alter.natively, a live broadcast of the call may be heard by using conference ID # 16935571 and dialing (877) 303-3145 inside the United States or Canada, or by calling +1 (408) 427-3861 from international locations. A webcast replay of the call will be archived on Digital River’s corporate website on Wednesday, Oct. 27, 2010.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.

Forward-looking Statement

This press release contains forward-looking statements, including statements regarding the company’s anticipated future growth, including future financial performance, as well as statements containing the words “anticipates,” “believes,” “plans,” “will,” or “expects” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the company, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: the company’s operating history and variability of operating results; competition in the e-commerce market; challenges associated with international expansion; the variability of foreign exchange rates; our ability to achieve favorable tax rates in our international operations; and other risk factors referenced in the company’s public filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended Dec. 31, 2009. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in Digital River’s most recent reports on Form 10-K and Form 10-Q, each as it may be amended from time-to-time.

The forward-looking statements regarding fourth quarter and full year 2010 reflect Digital River’s expectations as of Oct. 25, 2010. Results may be materially affected by many factors, such as changes in global conditions in the financial services markets and consumer spending, fluctuations in foreign currency rates, the rate of growth of online commerce and the Internet, progress with key partners and other factors. The guidance assumes, among other things, that there are no changes to stock-based compensation expense and anticipated tax rates. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s analysis only as of the date hereof. The company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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Digital River Announces Second Quarter 2010 Financial Results

MINNEAPOLIS – July 28, 2010 – Digital River, Inc. (NASDAQ: DRIV) , a leading provider of global e-commerce solutions, reports its second quarter financial results. Second Quarter Ended June 30, 2010

GAAP Results
Second quarter revenue totaled $81.8 million, compared to $96.6 million during the same period in 2009.

Second quarter GAAP net loss was $2.5 million, or $0.07 per share. This compared to GAAP net income of $11.8 million, or $0.31 per diluted share, in the second quarter of 2009. These results, which were better than management’s second quarter guidance for a net loss of $0.12 per share, reflect a one-time restructuring charge of approximately $2 million, primarily related to a reduction in workforce.

Non-GAAP Results
Second quarter non-GAAP net income was $3.0 million, or $0.08 per diluted share. This compared to non-GAAP net income of $15.8 million, or $0.42 per diluted share, in the second quarter of 2009. These results exceeded management’s second quarter earnings guidance of $0.05 per diluted share.

Non-GAAP net income is computed by starting with GAAP pre-tax income (loss) as reported on the company’s statement of operations, then adding back amortization of acquisition-related intangibles, stock-based compensation expense and one-time restructuring costs, to calculate non-GAAP pre-tax income. This amount is then taxed at 27 percent to arrive at non-GAAP net income. This amount is then divided by fully-diluted GAAP shares outstanding to derive non -GAAP diluted net income per share. To provide further clarity, a detailed reconciliation on the comparability of the GAAP and non-GAAP data has been provided in table form following the financial statements accompanying this release.

“In the second quarter, we continued to close new business with industry leading brands and expanded our partnerships with some strategic clients,” said Joel Ronning, Digital River’s CEO. “Looking into the back half of 2010 and beyond, we remain encouraged by our growing opportunities in the software, consumer electronics and games markets and expect to enter 2011 with an even stronger growth profile.”

2010 Third Quarter Guidance

Forward-looking guidance for the quarter ending September 30, 2010, is as follows:

•Total revenue of approximately $77.6 million;
•GAAP net loss per share of about $0.02, assuming a 6 percent tax rate; and
•Non-GAAP diluted net income per share of $0.13, assuming a 27 percent tax rate.

Digital River will hold a conference call today at 4:45 p.m. EDT to discuss second quarter financial results. A live webcast of Digital River’s earnings conference call can be accessed at http://www.digitalriver.com/investorrelations/ Alter.natively, a live broadcast of the call may be heard by using conference ID # 86713298 and dialing (877) 303-3145 inside the United States or Canada, or by calling +1 (408) 427-3861 from international locations. A webcast replay of the call will be archived on Digital River’s corporate website.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website or call +1 952-253-1234.

Forward-looking Statement

This press release contains forward-looking statements, including statements regarding the company’s anticipated future growth, including future financial performance, as well as statements containing the words “anticipates,” “believes,” “plans,” “will,” or “expects” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, or performance or achievements of the company, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: the company’s operating history and variability of operating results; competition in the e-commerce market; challenges associated with international expansion; our ability to manage costs in light of the loss of a major customer; the variability of foreign exchange rates; our ability to successfully manage our business while undertaking significant internal investments; and other risk factors referenced in the company’s public filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended Dec. 31, 2009. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in Digital River’s most recent report on Form 10-K as it may be amended from time-to-time.

The forward-looking statements regarding third quarter 2010 reflect Digital River’s expectations as of July 28, 2010. Results may be materially affected by many factors, such as changes in global conditions in the financial services markets and consumer spending, fluctuations in foreign currency rates, the rate of growth of online commerce and the Internet, progress with key partners and other factors. The guidance assumes, among other things, that there are no changes to stock-based compensation expense and anticipated tax rates. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s analysis only as of the date hereof. The company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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Digital River to Present at Upcoming Investor Events

MINNEAPOLIS, June 7, 2010 — Digital River, Inc. (NASDAQ: DRIV),a leading provider of global e-commerce solutions, announced that the company plans to present during upcoming investor events. Digital River’s CFO, Tom Donnelly, will discuss the company’s business strategy at the Needham & Company’s fifth annual Internet & Digital Media Conference and the GARP Research and Securities Company Investor Conference.

Needham & Company’s Internet & Digital Media Conference
The Needham & Company’s fifth annual Internet & Digital Media Conference will be held at the New York Palace Hotel in New York, N.Y. The event takes place June 8, 2010.

Mr. Donnelly will present on Tuesday, June 8, 2010, at 2:00 p.m. EDT. A live webcast as well as a replay of Digital River’s session will be available at http://www.digitalriver.com/investorrelations.

GARP Research and Securities Company Investor Conference
The GARP Research and Securities Company Investor Conference will be held at the Marriott Waterfront Hotel in Baltimore, Md. The event takes place June 8-10, 2010.

Mr. Donnelly will present on Wednesday, June 9, 2010, at 10:30 a.m. EDT. A live webcast as well as a replay of Digital River’s session will be available at http://www.digitalriver.com/investorrelations.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website at http://www.digitalriver.com or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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Digital River Globalocity Conference Draws International E-Commerce and E-Marketing Experts

MINNEAPOLIS, May 3, 2010 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e–commerce solutions, announced its annual e-commerce conference, Digital River Globalocity™, will take place May 18–20, 2010, at the Hilton San Diego Bayfront in San Diego, Calif. Hosted by Digital River and its family of companies, the conference is expected to draw senior e-commerce and e-marketing experts from a variety of industries, including software, consumer electronics, games, retail, travel and more.

Globalocity will focus on real-world strategies for growing global online businesses and offer best practice insights from industry visionaries and leading companies, including Alipay, Citrix Systems, Expedia and Logitech. The opening day features a keynote by Digital River CEO, Joel Ronning, who will share his insights on key trends shaping the online marketplace. In addition, Mitch Joel, digital marketing and branding expert and author of the business and marketing best–seller Six Pixels of Separation, will take the stage for a keynote presentation.

“Digital River Globalocity attracts e-commerce and e-marketing decision makers from some of the biggest companies on the Internet and serves as a launch pad for online strategies and technologies designed to accelerate global revenue,” said Jim Wehmann, senior vice president of global marketing for Digital River. “The three-day event offers e-commerce professionals a unique opportunity to exchange ideas and learn from industry experts who will be speaking about all aspects of the e-commerce experience—from site design, email and affiliate marketing to global payments, social media and mobile commerce.”

Digital River Globalocity offers thought-provoking programs on the latest thinking and technologies in e-commerce and e-marketing. Attendees will benefit from:

More than 50 content-rich educational sessions focused on new ways to optimize online channels and grow online businesses:

Demonstrations and hands-on training on some of the latest e-commerce and e-marketing technologies; and

Many peer-to-peer networking opportunities dedicated to building joint marketing and promotional programs between conference attendees.

During the conference, Digital River will be represented by its family of companies, including Netgiro Systems, BlueHornet Networks, Direct Response Technologies, CustomCD and THINK Subscription. For more information or to register to attend Digital River Globalocity, please visit www.goglobalocity.com.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e–commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi–channel e–commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company´s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi–lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952–253–1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

Categories: Digital RiverNews

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