Essentially DirectTrack's CallTrack is just like a pay-per-click campaign in search engines except the affiliate or publisher receives commission for any phone calls that they refer to a call center.

There are two types of DirectTrack's CallTrack campaigns that you can set up:

1. Call Direct: With this campaign DirectTrack™ will assign toll free numbers to any affiliate you want. When called these numbers are tracked in DirectTrack™, and then the user is routed to the call center number that you provide. A voice mail capture system may be set up if your call center is not 24x7.

   Costs: Each toll-free number provided to your accounts costs an additional $2.50 per month. Each call is then charged $1.00 for the first 10 minutes and $0.10 each additional minute. These charges can be paid by either you, your call center, or the affiliate can incur the cost. Toll-free numbers that are assigned but not used are charged a penalty of $3.00 additional per month.

2. Click-To-Call: This CallTrack campaign type does not require toll-free numbers. Instead, you are able to create a privately branded request form that a user would fill out to be contacted. Once they fill out the form, DirectTrack™ will automatically get the user on the phone, track the call, and patch the call through to your call center. As with Call Direct campaigns, a voice mail system may be set up.

Costs: Each call is charged $1.00 for the first 10 minutes and $0.10 each additional minute. You or your affiliate may pay these charges.